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arcteryx veilance

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28 minutes ago, junkie_dolphin said:

3. However tempting it may be to read into a sans serif typeface, it's ultimately just a rebrand, and at most a symptom of something deeper that's going on. It's hardly an indication that Veilance is more fashion-pwned than before—how do you even conclude that, from a logo change?

As someone who makes a living doing rebrands i can tell you that a rebrand is never 'just a rebrand'. As CB pointed out, a rebrand is the function of a strategic repositioning. So, yes, people will conclude things from rebrands because visual identities have the express purpose of making consumers conclude things about brands.

My issue is both with the positioning itself, and with the technical execution of the identity. The repositioning, as you pointed out, has been going on for a while. Nothing new there. The rebrand doesn't make people finally see that, it just drives it home. The technical execution of the identity seems (so far, haven't seen any print materials) lacklustre, not very considered from a brand family perspective and very obviously inspired by current trends. This may be wholly intentional*, or it may be the result of someone trying to 'freshen things up' but in any case it is something that is unsurprisingly going to generate feedback among their (former?) target audience. I'm not sure why that would be contentious.

*Shower thought: for a while now, veilance has obviously been moving away from a niche boutique positioning to being waterproof burberry. they might believe their original branding holds them back. 

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9 hours ago, Inkinsurgent said:

As someone who makes a living doing rebrands i can tell you that a rebrand is never 'just a rebrand'. As CB pointed out, a rebrand is the function of a strategic repositioning. So, yes, people will conclude things from rebrands because visual identities have the express purpose of making consumers conclude things about brands.

We may disagree as to the degree to which this specific rebrand "speaks of" vs. "leads" a change in Veilance as a set of products—but otherwise, I think we're basically saying the same thing. Arc is, ostensibly, a "design-lead" company; product comes first (as opposed to a lifestyle brand). Obviously this is simplifying it somewhat, but when I say "it's just a rebrand, and at most a symptom of something deeper that's going on" the emphasis here is on "symptom."

Quality of the rebrand aside (and for the record, I'm not crazy about it—but I was never crazy about their website), that it somehow reflects current trends in anything is hardly a hanging offence. See my previous post. It is an all-caps, bolded, sans serif typeface. My god guys.

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Does the new Veilance webpage doesn’t show the past collections anymore?

Edited by droffen

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Yeah, I believe the first or second season had some jeans. 

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^ you mean the Canvas Pant? Think that was as close to 'jeans' as they've come before - unless I'm blanking on something...

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If I was to pickup my first pair of Veilance pants, which would you guys recommend?

I'm relatively short and stocky (big thighs from gymming), so was looking at something that is a bit more cropped..

 

Edited by suprastar

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wonder if the dinitz is related to that fleecy jacket lars was wearing a couple of years back

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15 hours ago, suprastar said:

If I was to pickup my first pair of Veilance pants, which would you guys recommend?

I'm relatively short and stocky (big thighs from gymming), so was looking at something that is a bit more cropped..

 

Align MX. Or Align. 

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2 hours ago, drgitlin said:

Align MX. Or Align. 

Thanks.

The only stockists for Veliance in Australia just happens to be 5 mins from my office. And just happens that they have a last pair of ALign MX in my size... hmmmm

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19 hours ago, suprastar said:

Thanks.

The only stockists for Veliance in Australia just happens to be 5 mins from my office. And just happens that they have a last pair of ALign MX in my size... hmmmm

The Align MX has the best-designed pockets in a pair of veilance pants, Cannot recommend them enough

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@suprastar agree the align is the best entry level trouser, it also has a looser fit than the others so should fit you a little better as they have a slimmer cut. you'll also be easily able have a tailor shorten them if need be without much issue. if you do shorten them take them to a good tailor who will notice the slight taper and makes sure to keep that shape.

one issue you may have is that you may find the burly weave material of the mx a little warm and maybe not conducive to australian weather even during autumn/winter other than that highly recommend the align.

Edited by scamster

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Im looking for some Black XL items, if anyone is looking to unload : Arris, Isogon MX, or Conduct

Selling Isogon BLK XL $280 + 4% paypal fees. 

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Does the Align shell run TTS, big or small? I found the exact jacket I want but in a medium and wonder if I’ll be okay in a medium.  A medium atom LT is just a touch big on me

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Component Overshirt vs. Isogon Hoody vs. Isogon MX Hoody

I just received the component Overshirt in XL as all my Veilance stuff.

It seems a little tight compared to the Field Overshirt. Especially in the shoulder area.

How is the Isogon Hoody sized with respect to the Component overshirt? I have the Isogon MX Hoody which is a very good fit, is the Isogon Hoody similar?

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I'm looking to offload a pile of Veilance pieces, all brand new with tags:

- Field LT, Black, Medium

- Mionn IS, Black, Medium (Made in Canada version from a few seasons ago)

- Field Pants, Black, 30

- Field Overshirt, Black, Medium

Probably more on the way as well. PM if you're interested—I'd rather sell here than on Grailed.

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Most of AV items are marked to be only dried at low heat on their official site. Does it mean normal heat dry will hurt the fabric? For example, Blazer Lt and Align MX

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Fabric care instructions are there to provide guidance for the proper and safe care of garments . There's allot of laminations and taping in the garments and many fabrics , but not the two styles you mention, are laminates themselves. This means they use adhesive glue in their creation. Glue will become weaker as it reaches the melting point. Adding agitation in a dryer at the same point- is not a great idea. As well, some fabrics can shrink and deform with high enough heat or have their face damaged while being tossed around in a dryer under high heat when  they come in contact with other materials.

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