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Inkinsurgent

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Inkinsurgent last won the day on March 1 2018

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About Inkinsurgent

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    Vector Jockey

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  1. Inkinsurgent

    arcteryx veilance

    wonder if the dinitz is related to that fleecy jacket lars was wearing a couple of years back
  2. Inkinsurgent

    Acronym.

    i've reported both the fake j1a seller and the fake s21-ds seller about a dozen times now but ebay gives zero fucks.
  3. Inkinsurgent

    arcteryx veilance

    As someone who makes a living doing rebrands i can tell you that a rebrand is never 'just a rebrand'. As CB pointed out, a rebrand is the function of a strategic repositioning. So, yes, people will conclude things from rebrands because visual identities have the express purpose of making consumers conclude things about brands. My issue is both with the positioning itself, and with the technical execution of the identity. The repositioning, as you pointed out, has been going on for a while. Nothing new there. The rebrand doesn't make people finally see that, it just drives it home. The technical execution of the identity seems (so far, haven't seen any print materials) lacklustre, not very considered from a brand family perspective and very obviously inspired by current trends. This may be wholly intentional*, or it may be the result of someone trying to 'freshen things up' but in any case it is something that is unsurprisingly going to generate feedback among their (former?) target audience. I'm not sure why that would be contentious. *Shower thought: for a while now, veilance has obviously been moving away from a niche boutique positioning to being waterproof burberry. they might believe their original branding holds them back.
  4. Inkinsurgent

    arcteryx veilance

    It's good to see that the new logo resonates with someone who's been along for the ride, obviously taste factors heavily into things like this. My reasoning from a brand perspective is that the old identity (not just the logo, but all visual materials like damagedroid posted) was very sovereign, seemingly less influenced by other fashion brands and closer to the aesthetics of industries like architecture and art galleries. It conveyed values associated with those industries that reflected on their own design approach and values. At the same time they managed to integrate it with the mother brand (which is probably one of the strongest brands in the outdoor world) in an aesthetically interesting way. To be able to achieve those things simultaneously, and condense them into a logotype that also makes use of a memorable and aesthetically pleasing device like the AV, is something to hold on to. The current logo and visual language are very obviously inspired by things that are big right now in the fashion world, and appears to be following trends rather than communicating their own values.
  5. Inkinsurgent

    arcteryx veilance

    i'd be curious to find out if the rebrand was an internal effort. having worked both client side and bureau side i've noticed that sometimes what the outside world perceives as a strong identity is internally perceived as stale.
  6. Inkinsurgent

    arcteryx veilance

    Honestly man if you have successfully built up your visual identity around the pairing of an A and a V and you willingly let that go, you're just beyond help. Then again the outdoor brand has also moved into an incredibly generic and uninspired direction (seriously who directs their model photography?) so who the fuck knows what's going on in Vancouver these days.
  7. Inkinsurgent

    arcteryx veilance

    they rebranded veilance as a standalone brand. interesting move. can't say i'm a fan. the logo seems decidedly uninspired compared to their previous efforts and the website is even more generic and sloppily laid out than the previous one. edit: not making the component overshirt in the same poly textile as the field overshirt is baffling.
  8. Inkinsurgent

    arcteryx veilance

    veilance has this annoying tendency to introduce colors that i love, and then not make the pieces i love in those colors.
  9. Inkinsurgent

    arcteryx veilance

    you'll know the terratex when you see it. it's an impossibly thin nylon with a rather unique hand and a good bit of swish to it.
  10. Inkinsurgent

    Acronym.

    As an art director i feel comfortable saying the rationale behind the icon was probably "futuristic looking shape"
  11. Inkinsurgent

    Urban Techwear

    wings and horns ss19 has some cool schoeller fabric pieces lined up
  12. Inkinsurgent

    Acronym.

    success is what killed subnet. erlsn figured out he was no longer dependent on the incrowd aspect of the brand so why bother.
  13. Inkinsurgent

    Urban Techwear

    i'm not sure the vexed aesthetic has aged well. there's something about nineties UK street culture that's very much bound to that specific time and place.
  14. Inkinsurgent

    arcteryx veilance

    they have various pieces with non-locking zippers. i never understood the reasoning behind it, but it is by design.
  15. Inkinsurgent

    Acronym.

    i totally glossed over that €80 pill holder erlsn is definitely taking the piss with that one