Boncoura

[Double 0 Soul]

Please stop..

This sounds awful!

[Broark]

Next time I'm in the UK I'm taking you golfing 00. 🤣

[Double 0 Soul]

I'lI have to pass.. i don't own a Rolex a BMW or polyester clothing.

[julian-wolf]

1 hour ago, ATWM said:

the culture is the problem! not the activity. 

The courses themselves are the biggest part of the problem, as far as I’m concerned. Way too often I’ve walked up a hill expecting a nice view and had half of it ruined by a gigantic out-of-place (and out-of-season, and often completely out-of-climate) expanse of lawn. This is before even beginning to consider the ecological concerns surrounding the amount of water wasted (which is, I acknowledge, likely a complete non-issue in much of the Midwest, but not so in the West and Southwest, where there are still plenty of courses) and the style and quantity of pesticides used. Like others, I think the game seems fantastic conceptually, but is sullied as much by the infrastructure as by the culture. Links golf has always seemed great—why not just walk into the hills and pick any old rock or stump as your target and see how close you can get in a few swings??

[ATWM]

@julian-wolf there’s that too. And yes water is an issue here. It’s a quality, not quantity issue in the Midwest nevertheless a very salient issue. A good freakonomics episode on it a good while back that focused on a course dt LA. Alas, I wasn’t trying to get into that here haha. 

[MJF9]

7 hours ago, redragon said:

Found this gem:

Morishima-san seems like the coolest guy around! wish I can visit Salon Boncoura some day…

14:17... lovely chore... I'm sure @bartlebyyphonics has the same one... how's yours coming along?

[MJF9]

The last time I recall playing golf was in my teens on the back field near my grandparents on a Sunday afternoon.  We were playing long shots with a chipper as that was all we had.  Anyhow I managed to skew the ball with pace and accidental precision straight through the back window of the terraced house next door... perfect golf ball sized hole in the single glazing... in my minds eye it just dropped straight into a cup in the living room.  Of course, we legged it only to be caught, being the only two lads playing golf on the field... I had to confess and pay for the reglazing... at a £1 a week pocket money that was a few weeks worth...

[Maynard Friedman]

I used to be a goalkeeper as a kid. I remember, aged about 10, my dad taking me to Hackney marshes (a vast expanse of common land, containing about a hundred football pitches). He made me stand in one of the goals whilst he stood in the opposite goalmouth, hitting golf balls at me, and I had to catch them with no gloves on. This was good for my reflexes apparently but definitely not for my hands…

[MJF9]

@Maynard Friedman love that story and so did my lad... late 70s early 80s were different than today

[bartlebyyphonics]

On 12/17/2025 at 9:49 PM, MJF9 said:

14:17... lovely chore... I'm sure @bartlebyyphonics has the same one... how's yours coming along?

hey: sorry for slow reply! it’s not getting huge amount of wear: but coming along slowly: responds to machine washing nicely… pucker deetz…

 

[MJF9]

^ thanks... puckertastic!

[Broark]

15th anniversary natural indigo XX WWII jeans. I've always liked natural indigo conceptually, but I never really cared for the lighter blue hue that many pairs have.
These are very dark and startchy. I sized up to 38, my old XX's in size 36 continued to shrink over time and I'm guessing these might as well.
I appreciate that these are cut a little wider than the standard XX.  Just waiting for the jacket to come in and I'll have the tux.

[julian-wolf]

Those look great. Hard to tell from your photos—how’s the rise sit? Where’d you grab them from?

[Broark]

1 minute ago, julian-wolf said:

Those look great. Hard to tell from your photos—how’s the rise sit? Where’d you grab them from?

Rise is mid to high, not as high as most FW jeans or the 34 SE exclusive cut. But plenty of room.
And I got them from SE Austin, it was nice to be able to try on both sizes beforehand.

[redragon]

@Broark hows the hardware?

am interested with everything, just thought that he could have done something special with the leather patch for the anniversary edition, seeing that its still the standard one leave something to be desired…

[Broark]

6 hours ago, redragon said:

@Broark hows the hardware?

Buttons are very nice, seems like they'll dull down a lot over time. I've only been wearing them a couple of days so far and they're starting to lose their sheen.
Rivets seem to be standard as well, and the back pocket rivets are incorrect for the era.
I agree with you on the patch, something different would've been nice.

[redragon]

also picked up the anniversary edition, will be next in line for a weekdays pair rotation.

Manage to convince myself that I should be on a (very dumb) mission to see the result of wearing natural indigo jeans, ones dyed to the core, and the other not.

[space_cowboy]

All their stuff looks super nice, but I wish it was priced more reasonably. 

[indigoeagle]

28 minutes ago, space_cowboy said:

All their stuff looks super nice, but I wish it was priced more reasonably. 

Yes, they're really up there. High quality and attention to the smallest details. A premium pricing strategy and it seems to work.
Brands like Neighbourhood, of course Visvim, and so on, are even much higher and also that seems to sell very well.
More than ten years ago I bought a number of items from Our Legacy. Then they had stuff like chambray work shirts, sweat shirts. In the last several years they got more edgy it seems. Also price rose quite a bit. But also that seems to work very well.
 

[ATWM]

After a certain point of quality, high prices are usually more about market positioning and brand perception than any actual cost of production sort of calculation. I’ve never handled Boncoura’s stuff, but from what I see I’m not convinced that they’re just simply passing along higher production costs than some comparable brands. That might be the case though - maybe the details do add up. Maybe the price is because it’s more in line with a branding/image strategy (it looks like this to me). 

When it comes to Visvim et al, it works because they’ve cultivated an image in a market segment - that price is really no indicator of quality anymore though IMO. It’s not that the stuff isn’t well done, but it’s not necessarily more well done than say, TCB. 

It’s true though, it tends to work, the middle ground of most markets is disappearing so you go high to survive or make earth shattering amounts of volume dirt cheap. 

Edited February 25 by ATWM

[kiya]

13 minutes ago, ATWM said:

After a certain point of quality, high prices are usually more about market positioning and brand perception than any actual cost of production sort of calculation. I’ve never handled Boncoura’s stuff, but from what I see I’m not convinced that they’re just simply passing along higher production costs than some comparable brands. That might be the case though - maybe the details do add up. Maybe the price is because it’s more in line with a branding/image strategy (it looks like this to me). 

When it comes to Visvim et al, it works because they’ve cultivated an image in a market segment - that price is really no indicator of quality anymore though IMO. It’s not that the stuff isn’t well done, but it’s not necessarily more well done than say, TCB. 

It’s true though, it tends to work, the middle ground of most markets is disappearing so you go high to survive or make earth shattering amounts of volume dirt cheap. 

Boncoura's prices are high because they use the most expensive cutting and sewing factories you can possibly find in Japan, and refuse to use lower cost (but still great) factories even if they can't meet release deadlines.  This is unheard of among Japanese brands the past 3 to 4 years due to a serious factory shortage.  Also, the trim on the their garments are nearly all custom produced (and not just custom branded..) for them to their spec, this is also unheard of even among the best of the Japanese brands.

[julian-wolf]

33 minutes ago, ATWM said:

When it comes to Visvim et al, it works because they’ve cultivated an image in a market segment - that price is really no indicator of quality anymore though IMO.

Sure it is—it indicates strongly that they’ve jumped the shark and that you’ll be getting a lot less than you pay for

[Broark]

I'm afraid I screwed the pooch on sizing with the 15th anniversary jeans. After wearing them for a bit they feel massive, now I wish I would've gone with the 36.
If anyone is interested let me know, or else I'll be trying to potentially get them altered by Indigo Proof. Or just sell 'em and cut my losses. 

[redragon]

Crosspost from waywt

fit of the anniversary edition:

[Broark]

Been wearing the anniversary jeans a lot lately, developing some rust at the base of the inside of the buttons.

[redragon]

Pretty lovely pair isn’t it?

had been wearing it primarily as weekend jeans as I just want to slowly experience the cut & the fabric.

[Broark]

They've really grown on me, the denim is a little more dense / tightly woven than I prefer to wear in the warmer months but after more consistent wear they're quite comfortable.
I'd love to see how they compare with some of your 45rpm natural indigo denim.

[Broark]

Some photos of where they're at right now. Not much going on, subtle changes with natural indigo.
Holding out for a bit longer before a wash. Really like these, great cut and the hardware is top notch.

[redragon]

On 9/24/2026 at 3:16 PM, Broark said:

I'd love to see how they compare with some of your 45rpm natural indigo denim.

45R’s fabric have abit more character (subtle interplay between indigo & black + slub), Boncoura feels more uniform, the hairiness is similar to Tender’s.

i also have not wash mine yet, still very dark with bits fades here & there from movement friction.