SelfEdge is in Manhattan. Hickoree's is in Brooklyn, and when the writer said "which means it’s average Brooklyn 1st floor size" I think he was just trying to relate the size of the store to something one might see in Brooklyn.
Well that's what I thought until he said this:
"i’d like to thank tom and andrew at self edge for hanging out (they’re some of the nicest people in brooklyn)"!
Like someone else said, too excited!