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Ooe-Yofukuten & Co.


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@Broark For what it’s worth, I’m just now reading through the S&S email from a few days ago and it looks like Ryo and Hiro will be visiting S&S a few weeks after Inspiration to announce a new collab. model. If this is anything like previous years, they might save some extra stock of the Inspiration jeans to sell while there. No guarantee, obviously, but it could be worth reaching out.

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15 minutes ago, Talan said:

I think I’ve lost track of the model with a single back pocket. Does anyone know anything about its release prospects?

Nothing has been confirmed yet (that I know of).

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I'll be making the trip to inspiration this year as well. 

From what I remember from past inspirations Ryo and Hiro tend to bring new offerings in limited sizes. 

I scored the duck vest 2 years ago and the cossack jacket some years back as well. I'm hoping they bring a few pairs of those one back pocket trousers. 

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33 minutes ago, scooby said:

Good luck scoring Ooe's today - saw some big influencer posted about them/the release event today on Instagram

Hopefully no one gets trampled

They have a way of ruining everything they touch, don't they? :blush:

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8 hours ago, Broark said:

They have a way of ruining everything they touch, don't they? :blush:

It's tough...You love to see a great niche mom and pop brand get the recognition but also, get off my lawn bandwagoners I liked them first (for at least the last 16 years I might add) 😂

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9 minutes ago, aho said:

It's tough...You love to see a great niche mom and pop brand get the recognition but also, get off my lawn bandwagoners I liked them first (for at least the last 16 years I might add) 😂

They deserve the recognition no doubt 

I think in terms of scalability they'd already had it. They sell out instantly

I don't think many sufu members use Instagram but in the past year I've seen a massive spike in "heritage menswear" influencer content. If I see another video explaining what a WWII model is I'm going to gouge my eyes


It's annoying to see influencers trying to cash in

Hey subscribers! you heard it here first, here's the most niche ultra exclusive rare handmade Japanese Raw Selvedge denim only real purists know about! 

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