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superdenim

very sophisticated denim addicts. denim experts. denim culture. denim tech. picturesque countryside settings. beach holiday snaps... wearing denim.


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  • Posts

    • I believe there were a number of Japanese brands producing ‘American style’ jeans pre-1980s (perhaps as far back as the 60s? - I’ll try to check my sources). These included Edwin and Canton. I think one of them used Peruvian cotton.
    • *Toyo Enterprises was previously called Kosho & Co, a fabric import / export company. During WW2 they were selling souvenirs to American soldiers, kimonos and such via a market stall.. Tailor Toyo was established to make souvenir jackets with a soldiers name embroidered, which they could take back home.   In 1965 Toyo Enterprises was established to supply western sized clothing to the US military bases across Japan.. they would make denim jeans upon request.   *source Double 0 on DB     Toyo became a domestic clothing manufacturer in 1975 after the end of the Vietnam war when all the troops fked off back home.. I'm not sure if they were making repros during this time, i expect not, based on the fact that i haven't found any.. Japan's love of Americana followed.. by the 1980s demand outstripped supply of the Levis left behind by American troops which laid the foundations for enterprising Japanese pickers to visit the US with empty suitcases, demand still outstripped supply so by the mid-80s Sugarcane was producing repros for the domestic market but i would love to know what repro jeans if any were produced in this 75 - 85 (pre MP) era..   In 1978, Hitoshi Tsujimoto was one of these^ pickers.. he took a road trip around the US collecting vintage jeans and sweatshirts which he sold around vintage markets under the name 'Nylon' (which would later become McCoys)  opening his first bricks n' mortar vintage store in the mid 80s.. this all helped lay the foundations for the golden era denimboom of the early 90s.. so when we consider the birth of the vintage repro, we need to be looking at the early-mid 80s  
    • They'd be good to grow turnups in... oh ok... I'll get my coat...
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