superfuture

to brussels...

...to new york

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01 | superfuture started in 1999. how old were you then? I was 29, old enough to know better! 02 | how did you first discover sufu? I think I was looking for info on denim jeans, and quite surprised to find a whole community of jean nerds with an obsession like mine, so there are more poor souls out there fascinated with left hand versus right hand twill and ‘atari’ etc. I live now predominantly in the supertechwear section 03 | there are plenty of shopping experts on supertalk. what's your specialty? are you a pro? Def no, I have a bit of a mantra that I wait for sale time and if I do not manage to get what I want at a good less than retail price, then it was not meant to be. I don’t care what anyone says on here but there is very little indeed in the way of clothing that is actually worth the RRP let alone the crazy stupid prices some are prepared to spend on in the aftermarket. I am not the normal SUFU size either so that puts me right on the outer edge of anything fitting and the whole sizing thing really gets my goat, if manufacturers, labels brands etc simply displayed in inches, or cm the actual size then we’d stand a decent chance of getting the fit right! Plus I no longer have the disposable income as I used to, so that makes me very selective these days. 04 | reputation is everything in an online community. how's yours going? do you ever get neg repped? I’m not sure how one quantifies 'good rep’ and really does not matter to me at all, I feel I should get neg rep sometime for being a black sheep sometimes and sarcasm doesn’t translate too well on the interwebs, folk really can at times (ok, alot of the time) take themselves waaaay too serious on here. 05 | online forums are all about the members, threads and posts. who and what keeps you addicted? It’s very interesting to find a disparate bunch of individuals that share a common interest and seeing how they express that is rather intriguing, however there has been a surge in the uptake of the whole techwear ‘fashion’ that has brought in a slew of folk who obviously devour the culture like fast food, it’s apparent from the questions and comments that they have not had the patience and dare I say, etiquette to read up the couple of hundred pages of a thread, there’s alot of good reading and info in there. I don’t know if I’ve actually contributed any where near enough as I should, but I try to be down to earth. It's the progressive nature of the supertechwear that brings me back, to see innovation in the way textiles and technology merge and take from the past and move into the future then trickle down into the everyday is great. I try to sometimes give an alternative view or angle as I find it all too easy for some people to buy a whole outfit by the same brand and throw it on like a catalogue image, that's way too easy and, um boring in my view. I like to throw something dirt cheap and non-desirable on with other more favoured articles, but I do have to say I have no real brand allegiance. As far as I'm concerned if it looks good I'll buy it regardless of price, status or reputation. I have no issues with wearing a pair of ACRNM pants with a £2.50 supermarket branded tee! I'm not keen on brand snobbishness. After all, inspiration – especially in the techwear realm, derives from work & military surplus doesn't it? Fashion and style can be two very different things despite the incestuous relationship they have, when all is said and done when is a pair of denim jeans and a white tee not going to still look good. Timeless classic. 06 | supertalkers are based all over the planet. have you met any IRL? I haven’t but really should, there are some great folk I’ve met virtually and I ought to pop over to CZ and say hello to a couple of the headz there! - Also a quick train journey to London for a cuppa with the ACR crew there and if I’m ever in DC then there’s an expat there who it’d be great to have a chinwag with and maybe have a spin in a Veyron 07 | are you fast and furious / slow chilled and controlled / or bitter and twisted? Oh I can be all of those and none, I aspire desperately to be slow, chilled and controlled but only really feel that way when I return to Sweden and am among the lakes and trees, far from the madding crowd. 08 | the internet is full of crap. with over 3.2 million posts since 2003 has supertalk been a credible contributor or a major culprit? It’s not just the internet that full of it, just switch in the news! - ummm…I think supertalk can be quite cathartic, and guilty of both, I seriously think that it encourages a voracious consumptive nature that I find irksome, to the end that I am trying to shed most of my stuff to declutter, but it is also an absolute goldmine of really good info and some really inspirational autodidactic artisans, you know who you are. I know I'm full of crap sometimes! 09 | if supertalk got accidentally deleted would you be devastated or relieved? I’d be devastated to lose the contact aspect but I also loved the days when the culture of clothing was a fully lived in part of life, rather than an adopted thing because it is the latest fad promoted by some famous for 15 minutes pop culture idol. It’s a nice place to decompress. My history is that of old school hip hop so that is where it started proper for me back in the early 80’s, but that came out after the rise of the casual scene while at school, the whole terrace culture that was all word of mouth, sheesh, I remember when I first saw a girl wear trainers (sneakers) and you knew there and then that there was a tectonic shfting, history was being made, but I digress... 10 | if you could nominate another superstar who would it be? I'd live to hear from the double act of DrGitlin and his wife evoque, it'd be great to have a lady's view on things.

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For this first round of supertalk denim articles, we've consulted our denim expert friends at Heddels. We're re-publishing some definitive editorials - originally posted a few years back - that help enlighten us to the various mysteries and intricacies of the denim universe. Many topics have been covered in extensive detail on numerous supertalk threads going back to 2003, but these essential Heddels articles summarize things perfectly. // The first thing many people say at the mention of raw denim is, “Those are the jeans you’re not supposed to wash, right?” How you launder them has become inextricably tied to the notion of raw denim jeans and a whole host of myths, tricks, and hearsay that have garbled up the discussion of something that is actually quite straightforward. We’re here to give you the definitive guide of when, how, and why you should wash your raw denim jeans. When Should You Wash Your Jeans This is probably the biggest sticking point amongst raw denim fans, many of which will tell you with certainty that washing any sooner than 6 months after you first bought your jeans is a mortal sin and you will absolutely ruin the denim. The truth is, your raw denim is a well-made, sturdy, piece of workwear and can take as many washes as you decide to throw at it and keep on humming. The caveat here is that the indigo they are dyed in may not. One of the biggest appeals of raw denim is that it will conform and fade to your body the longer you wear it. The reason your jeans fade along with what you do in them is because they are losing indigo in the places they naturally abrade: where they fold behind your knees, when you scrape them on the concrete, against your wallet in your back pocket. The more indigo you have to lose, the greater the eye-popping contrast between those natural stress points and the rest of the jean will be. A pair of well faded jeans. When you wash your jeans, however, you lose indigo throughout the entirety of the jean, so the resulting fade will have less contrast. The flipside here is that the longer you wait to wash your jeans, the more that dirt and grime will build up within the fabric and the more brittle and stretched out the cotton fibers will be and the more likely your jeans will start to blow out and rip apart. If it’s just a small stain, you might be able to get away with spot cleaning. Ultimately though, if you’re ever in doubt, you should probably wash your jeans. For me, that’s about every 3-4 months of moderate wear. Some people who only wear their jeans on the weekends can go for years, while people who are very active and wear their jeans everyday can barely wait a month. If you’re still unsure, have a look at our guide to 6 Signs You Should Probably Wash Your Jeans. Once you’re ready to say it’s time for a wash though, read on for how to do it right. Things to Note Before You Wash Unsanforized shrink to fit denim before a wash (left) and after (right). Now there are a few things you might want to take into account if this is the first time you are washing your jeans. Shrinkage – All jeans shrink when they are first exposed to water. Unsanforized (“Shrink-to-Fit”) jeans will reduce in size roughly 5-10% throughout the jean after the first wash and dry, but even pre-shrunk Sanforized jeans will still shrink about 3-5% on first wash. The waist on sanforized jeans will eventually stretch back out, but what you lose in inseam length will not. If you hem your jeans before the first wash, please keep this in mind or you might have the snazziest pair of denim flood pants around. Temperature – The warmer the water, the more indigo you will lose and the more the denim will shrink. This is true for any sort of wash. Indigo Transfer – Don’t wash your jeans with anything that you don’t intend to dye blue! Raw denim naturally bleeds indigo–it’s how you get your fades–but it hemorrhages when it’s wet. If you’re washing your jeans in the tub, be ready for a little blue porcelain. Clean your Washing Area – Make sure your tub is clean and free of chemicals or your washing machine has nothing but the detergent you are using to wash your jeans loaded up. More than a few pairs of jeans have bleached, stained, and everything in between from gunk hanging around. How to Wash Your Raw Denim Everyone has their own method of washing their jeans that they get just right. Below is our straightforward way that’s easy to use and will give you fresh jeans with minimal indigo loss in under 10 steps: Run a cool-lukewarm bath and add your soap. I recommend Woolite Dark or Dr. Bronner’s but have used shampoo in a pinch before as well. Wait for the soap to be completely dissolved in the water and place your jeans in the tub. Turn off the water when there’s enough for the jeans to be completely submerged (around 3-4 inches). Agitate the jeans under the water for a few minutes then place them so that all parts of the jean are under water. You may have to use shampoo bottles to hold it down if your jeans are especially buoyant. Leave your jeans in the tub for 30-45 minutes (or just watch our Ueno shop tour video five times). Agitate your jeans one more time and then drain the tub. Once the tub is completely empty, refill it with again with cold water and leave the jeans in it for another 5-10 minutes. This will rinse out any remaining soap. Drain the tub and hang your jeans to dry over the drain or outside–they will drip indigo water for a while. Let them dry overnight and voila–clean jeans! Alternate Methods We personally go for the tub wash, but not everyone shares that sentiment nor even owns a tub. Here are a couple other methods you might have heard about and why we think the tub soak is the best method out there. Washing Machine – Quite a few people simply toss their jeans in the washing machine, which is a perfectly valid and probably more sanitary way to wash your pants. The caveat here is that the way you earn your fades in your raw denim is through the creases that set into the denim. Washing machines tumble, spin, and agitate, which could not only remove those creases but also add a few of their own. If you do choose to wash with a machine though, DO NOT PUT THEM IN THE DRYER. The dryer will shrivel your jeans into a raw denim raisin with a host of weird new creases. Dry Cleaning – Some people swear by taking their jeans to the cleaners, after all, how can your jeans shrink if they never even touch water? That may be well and good, but the dry cleaner will be more expensive than anything at home, you won’t know what chemicals they’re using on your jeans, and you have to really trust them as some cleaners might just toss them in their industrial washer and dryer instead. Ocean Washing – The ocean wash trend used to be much more popular, but it’s still not uncommon to see someone taking their jeans for a day at the beach. Rubbing sand and seawater on your pants may increase the fades, but it is not an acceptable or hygienic way to wash them. If you choose to do an ocean wash, you’ll need to wash again in freshwater or risk smelling like low tide. // via Heddels Original article written by Nick Coe Step-by-Step Video on How To Wash Your Denim

01 | superfuture started in 1999. how old were you then? I was 15 back then. 02 | how did you first discover sufu? In 2007 or 2008 I first read about Nudie Jeans and it was the gateway drug into raw denim. In 2009 I joined the mynudies forum but learned very quick that there's better denim out there as well as a better forum where it is discussed. I was lurking a few months before joining as I was a bit intimidated by the experienced users there. superfuture and mynudies user Beautiful_freak was a great promoter of SuFu, so I decided to join in October 2010 by sharing some of my faded jeans and pictures of Levi Strauss' birthplace. 03 | there are plenty of shopping experts on supertalk. what's your specialty? are you a pro? I am by no means an expert, but know a thing or two about denim (especially Samurai and Iron Heart) and shoes/boots. I know a lot about fading jeans however, it's what got me hooked back then and still is most entertaining, to see how a fabric evolves over time and share it with fellow people. I can also give sizing and washing advice and know some cuts, so I always like to give advice to new members. My other interests are records, whisky and tattoos. I think I would rather think of me as an expert in these subjects, but besides the tattoos thread in superculture I don't share them here. 04 | reputation is everything in an online community. how's yours going? do you ever get neg repped? I can't complain, there's some very friendly users that give positive reputation, mainly for my faded jeans. I am not a very stylish person so most rep comes for fades or WAYJDT (What are your jeans doing today)-posts. And I got a few points through the old rep system. 05 | online forums are all about the members, threads and posts. who and what keeps you addicted? There's always a period when my interests shift towards my other interests, but the community always keeps me coming back. There's a core of enthusiasts that are passionate about their gear which makes it fun to come back every now and then to keep in touch. Also there are many great contests and world tours happening, I also like to read older threads with this content. The OOE Yofukuten world tour being the finest so far, in my opinion. Besides that, I think that the denim blunders thread is often very entertaining, reaching political dimensions sometimes just to come back to very profane matters. 06 | supertalkers are based all over the planet. have you met any IRL? I have met a few indeed, and all were great guys. Beautiful_freak, Volvo240thebest, Atzec, Almostnice, Kayodic and Blue Nemo come to my mind immediately, but I think there were more (also from other forums). It was always a good time and a good opportunity to be nerdy. 07 | are you fast and furious / slow chilled and controlled / or bitter and twisted? Sometimes bitter, but I think online I'm pretty chilled. 08 | the internet is full of crap. with over 3.2 million posts since 2003 has supertalk been a credible contributor or a major culprit? Most of it is super useful information and there are very well informed regulars here. 09 | if supertalk got accidentally deleted would you be devastated or relieved? You often need to lose something to fully understand its value... so I'm certain I would be devastated a while as this place has played a part in my life for almost 7 years now. 10 | if you could nominate another superstar who would it be? It has to be Maynard Friedman, we need to know more about this guy. Beautiful_Freak is a close second as he's a super active user for many years. Max Power

and this week we're off for a bit of insta action in seoul...

@deetoh you're booked in... 26-2 july. will PM details closer to date... ;-]

OK........... SO SUPERGRAM IS BACK.... !! https://instagram.com/superfuture NOW JUST NEED TO CONFIRM A SCHEDULE....... IF INTERESTED TO BE A GUEST EDITOR LET US KNOW - EITHER ON THIS THREAD OR PM @sufu1 // STARTS MAY 29 // STARTS ON MONDAYS // 1 or possibly more [?] WEEKS EDITING [your choice subject to availability] // i'm about to get back to those people who have PM'd via IG and asking them to check THIS post. // let us know WHEN and for HOW MANY WEEKS available. // IG posts need to follow the guest editor format and guidelines... including descriptions and full set of #s // PREFERABLY NO BABIES/GIRLFRIENDS/CATS/DOGS/PIZZAS etc etc ;-] // will keep updating this post as we go.. ++++++++++++++++++ MAY 29–JUNE11 --------> MR.S BOOKED JUNE 12–18 --------> MR.D BOOKED 19–25 --------> MR.F BOOKED 26 – 2 JULY --------> MR.DXXXO BOOKED 3 – 9 --------> MR.IS BOOKED 10 17 24 31 AUGUST 7 14 21 28 SEPTEMBER

supertalk has just added a bunch of new stuff.||||||||||||||||||||||||||||||||||||||||||||news||||||||||||||||||||||||||||||||||||||||||||superstar10||||||||||||||||||||||||||||||||||||||||||||supershop||||||||||||||||||||||||||||||||||||||||||||articles |||||||||||||||||||||||||||||||||||||||||||| ... more to come

01 | superfuture started in 1999. how old were you then? In 99 I was 18, I wore black oversized BDUs and black hoody most of the time, spending time with my skate crew and listening to french rap. 02 | how did you first discover sufu? When I first dicovered sufu, the website was not accepting any new users so I had to wait some time to get my login credentials. Even when I grind the supertechwear all the time, the thing that brought me here was one of the early denim world tours. 03 | there are plenty of shopping experts on supertalk. what's your specialty? are you a pro? Not an expert at all, I miss a lot of times and have to go through a return process quite often. 04 | reputation is everything in an online community. how's yours going? do you ever get neg repped? Reputation is everything! I think I am going pretty good, but note that I post in supertechwear exclusively, I bet I will get more negreps if I posted in the main WAYWT or some other topics I do not even understand what they are about. 05 | online forums are all about the members, threads and posts. who and what keeps you addicted? Even when people are creating discord, facebook, skype, whatsapp groups, superfuture will always be the best place to discuss techwear. Most people participating in the new media are noobs who just jumped on the trend and have zero authenticity and knowledge. 06 | supertalkers are based all over the planet. have you met any IRL? I met Polaris, supertalkers are rare in Czech republic. I know there are others but since we share interest we met. So shout out to sufuers in here/visiting Prague, let me know if you want to meet fellow deckers. 07 | are you fast and furious / slow chilled and controlled / or bitter and twisted? fast and controlled and twisted 08 | the internet is full of crap. with over 3.2 million posts since 2003 has supertalk been a credible contributor or a major culprit? As I mentioned earlier there are some OG posts I do not understand at all, but overall there is less shitpost than on the new media. I like to check all the conversation in topics I follow and with sufu it's doable, compared to the new media. 09 | if supertalk got accidentally deleted would you be devastated or relieved? Hard to tell. I'd like to think I would be neutral about it, but I met some good online buddies here, had fun, gained knowledge and build my reputation empire. It would be a huge loss. WTB: superfuture x loopwheeler t-shirt (L/XL) so I have a souvenir. 10 | if you could nominate another superstar who would it be? TEKsevenZERO Danii published 29/05/2017

01 | superfuture started in 1999. how old were you then? Back then I was 19. 02 | how did you first discover sufu? I think I'd discovered sufu around 2010. I started to wear raw denim in 2009, and I think I found sufu because of some internet searches related on "how often should I wash my jeans". I'd been a lurker for a couple years at least and I've been an active member since 2012 I think. I only hang around the superdenim sub forum. 03 | there are plenty of shopping experts on supertalk. what's your specialty? are you a pro? I am not a pro! Just an average guy who likes to wear his denim. I am a musician and I work as well in music management. I play traditional and early music on wooden flutes and I work as director of a chamber music festival in Italy. My specialty would probably be everything involved with Japanese brand TCB. TCB is a small factory brand from Kurashiki in Okayama prefecture of Japan. They're specialized on reproduction of workwear from the 1920's to the 1960's. I bought my first pair of TCB jeans in 2012, just a couple of months after the brand was created. I believe I've been one of their first overseas customers. Since then I've become quite a fan of the brand and also a friend of the founder of TCB Hajime Inoue. Through my enthusiasm and sharing evolution pics of all my TCB jeans and jackets I think I've helped the brand to spread a bit outside of Japan. 04 | reputation is everything in an online community. how's yours going? do you ever get neg repped? I don't care much about reputation. I do care about good manners and I see the rep system as a tool to keep the people well behaved on forums. 05 | online forums are all about the members, threads and posts. who and what keeps you addicted? Raw denim, vintage style inspired by 1920's to 1960's, Japanese vintage inspired brands, leathercraft, fine boots. I like to see how clothes are worn, and I appreciate people who put together a well thought outfit, not necessarily composed by a bunch of expensive and exclusive clothes only. I also love vintage cars, especially Volvos (hence my nickname), photography, tattoos, and music of course, though the music I listen to won't appeal to the 95% of the sufu crowd, being mostly hardcore, pure drop traditional music, early music and classical music. 06 | supertalkers are based all over the planet. have you met any IRL? I come from Italy, where the raw denim community is really small. Only a couple of my real life friends know and wear selvedge jeans, and none of them live in my area. There are only a few Italian regular posters on sufu, but I've never met any of them. I did meet a couple posters outside of my country on various tours. One of them has become a good friend IRL as well. 07 | are you fast and furious / slow chilled and controlled / or bitter and twisted? Definitely slow, chilled and controlled. 08 | the internet is full of crap. with over 3.2 million posts since 2003 has supertalk been a credible contributor or a major culprit? The supertalk community is big, there are some knowledgeable people and some wankers as well hanging around here. 50/50? 60/40?!? 09 | if supertalk got accidentally deleted would you be devastated or relieved? Neither probably. Let's say I would be devastated and my bank account would be relieved! 10 | if you could nominate another superstar who would it be? Another simple guy who likes to wear his denim well and hard, Max Power. volvo240thebest

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