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Self Edge, SF/NY/LA/PDX - updates & info


kiya

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how much is that second flathead short sleeve running? thing is gorgeous.

$140........

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I've been rocking the black/yellow short sleeve for a week now and I love it.

Seems to run about an inch larger than the black/red right below it for some reason. Just a heads up.

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I'm not big on putting up photos of product that is far off from being released, but this shit got me too excited and marks the first time which we'll officially be releasing info on our house line.. Also, we'll be putting up more info about the line on our blog and within this thread with measurements and all, and might even put them up in the online store, but are only allowed to do this until the Fall at which time they'll go to Japan and be only available at the 145 stores carrying Flat Head product.

I'm sure by this time you've seen the black and grey denim shirts, and maybe even the rawhide canvas ones..

We're working closely with Cone Denim (the White Oak collection to be exact), so the denim, thread, buttons, and manufacturing all take place within America, with all the cutting and sewing actually taking place in San Francisco.

Organic super low run denim, hand sewn button holes, vintage deadstock buttons, hand braided faux-chainstitch run-off, hand machine sewn labels (not embroidered) are some of the features on all the shirts within our collection.

Here is our latest shirt, a 11.5oz Natural Selvedge Super Slub Denim...

IMG_0094-1-705680.jpg

IMG_0095-705709.JPG

IMG_0096-755185.JPG

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Oooh sexy.

Kiya, I'm going to come in sometime next week and visit!

Next week? I'm in NYC all week!

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slubbby! Kiya since these are made in SF will the sleeves be longer?

Yup, they're a bit longer than Flat Head's sleeves..

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Here is our latest shirt, a 11.5oz Natural Selvedge Super Slub Denim...

IMG_0094-1-705680.jpg

IMG_0095-705709.JPG

IMG_0096-755185.JPG

This is unreal! I want it yesterday. When are these ones available?

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This is unreal! I want it yesterday. When are these ones available?

We got these today, we have one left in a Medium...

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C'mon MAN. i'm gonna need a little more notice so i can get one of these the day they are ready.

:)

You sure you don't have a large one in the back somewhere????

BOTH the size large shirts were bought by the man that "invented" the iPod.

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Ok, i've now gotten a record number of PM's about the natural selvedge White Oak shirt..

We got 12 of them, we sold 11 in two hours.. we have one left in Medium.

We'll get a full run of them on May 1st.

This shirt is seriously something you'll want to live in...

Edit:

I just looked at the photos i posted.. they're trash, as usual. I'm not a photographer, Sidney and Ayn are..

I'll try and retake the photos on Friday in better light and angles so you can all really see what this shirt is about...

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Bring that shit to NYC so we can fondle it over Fernet.

YOU CAN ONLY COP IF YOU FOLLOW THE SHIRT TO NEW YORK.

I'm going to fondle more than just shirts over Fernet next week.

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