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🌿 Gardener Overalls — Brand History & Profile

Founded in the mid-1990s by Ichiro Ueki, Gardener Overalls is a Japanese denim label deeply rooted in the American workwear tradition, yet distinguished by a unique design ethos and Japanese craftsmanship.


👤 Founder: Ichiro Ueki

Ichiro Ueki was originally involved with EVISU and founded an earlier brand called Allen & Hanson in the 1980s. With a deep respect for American vintage workwear, Ueki transitioned toward developing his own denim label.

Around 1995–1997, he launched Gardener Overalls. The name “Gardener” was suggested by Hidehiko Yamane, founder of EVISU, because "Ueki" (植木) in Japanese means "to plant" or "gardener" — making the brand name a clever reflection of Ueki’s identity and philosophy.


🔄 Brand Revival with Spiral Jeans

After becoming a near-mythical brand among vintage denim collectors, Gardener Overalls was officially revived by Japanese retailer Spiral Jeans in the late 2010s.

This relaunch was done in direct collaboration with Ichiro Ueki himself, and includes:

  • Faithful reproductions of older models like the 1954XX
  • New releases such as 1937XX and Hawaiian shirt collections
  • Exclusive limited editions, all sold only through Spiral Jeans (online and in-store)

Gardener is now listed as a "Spiral Original Brand", yet remains firmly guided by Ueki's philosophy and technical oversight.

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10 hours ago, beautiful_FrEaK said:

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Size 34x35

One-wash
Waist: 86 cm / 33.85"
Front rise: 31 cm / 12.2"
Back rise: 42 cm / 16.5"
Thighs: 35 cm / 13.78"
Knee: 26 cm / 10.23"
Leg opening: 24 cm / 9.45"
Inseam: 92 cm / 36.2"

Very detailed. Thank you for the review!

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On 4/26/2021 at 11:49 PM, Maynard Friedman said:

All the Gardener info is on their own website

Spiral Jeans Shop link too.

Those recently produced 1954s were 16oz but are sold out.

Also found this summary re Gardener history (translated version):

Ichiro Ueki founded Allen & Hanson in the 1980s to sell American-style clothing. Since 1995, it has been producing high-quality jeans. Since Ueki means gardening in Japanese, EVIS founder Hidehiko Yamane (Ueki San friend) named the brand Gardener, and also undertook the production of Gardener jeans. The jeans are knitted with old-fashioned looms to give the pants a deep indigo blue. In 1997, Gardener, EVISU, DryBones, and Storm Blue jointly launched the TAKE 5 collaboration series to push Ichiro Ueki to the peak of his career.

 

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26 minutes ago, Lorcan said:

I do enjoy how Ueki's on the red tab looks like it reads something else 😅

Yes, it works really well.

I had read, that some, I think, sociologists had postulated, that a person's name is a not insignificant factor in a person's life, for example which career they're following and so on.
I was travelling and talked to a fellow guest in a guest house about this. I asked him for his first name, it was Attila or Hannibal. And it turned out, that he was a history professor.

So, in way, it seems that providence decided that Mr Ueki would go into the repro business. Not many names work so well on that tab.

For many years I couldn't understand, why Warhouses tab says "GENUS". 

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14 minutes ago, indigoeagle said:

Yes, it works really well.

I had read, that some, I think, sociologists had postulated, that a person's name is a not insignificant factor in a person's life, for example which career they're following and so on.
I was travelling and talked to a fellow guest in a guest house about this. I asked him for his first name, it was Attila or Hannibal. And it turned out, that he was a history professor.

So, in way, it seems that providence decided that Mr Ueki would go into the repro business. Not many names work so well on that tab.

For many years I couldn't understand, why Warhouses tab says "GENUS". 

Why does warehouse's tab say "GENUS" ?

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On 7/29/2025 at 4:37 PM, indigoeagle said:

Cover it halfways and have a look what it looks like- kind of.

The Rockets tab is Venus which also puzzled me due to its similarity to Genus and its  non-sequitur to the brand. I wonder if it’s for a similar reason 

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@nopal well right, it’s pretty clearly evident with the Ueki’s tab, but when I cover the right half of my warehouse tab, it doesn’t quite trick the eye in the same way. Maybe I’ll have some more Yellow Spot. 

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