New Pepsi logo

[hawkeye]

Pepsi's got a new logo coming out next year. Im not a fan, but I dont really care because I hate pepsi and only drink Coke when I drink soda. What do you think?

[Klokwerk]

its very modern-esque.

all in all, i don't really care to be honest.

edit: i actually like the look of the sierra mist can.

[Clockwork_killa]

Has anyone tried pepsi raw yet?

[Lab]

BRING IT BACK NOW.

[brohymn]

It would own if it was just the can with PEPSI written on it, without the logo.

[artificialsky]

Well, it could have been worse. At least they're not making it THREE DEE like AT&T, John Deere, etc. and all the other early-mid-aughts rebrandings.

The new plain Pepsi can is appealing, looks uncluttered. I'm sure it'll be stuffed full of shit by the time it comes out though. The new form-factor for the plastic bottles (no vis in this thread) looks like a ridged penis.

The whole varying-widths-of-smiles for diet pepsi, pepsi, pepsi max is just kind of throwaway gimmickry, nobody is going to be like "oh this must be pepsi max, it has the THICK smile."

Overall B-

[wild_whiskey]

I think it's a good logo, but on the other hand I don't think they need to change it. Obviously they want to revitalize their image, but this logo smacks of "temporary."

[artificialsky]

I think it's a good logo, but on the other hand I don't think they need to change it. Obviously they want to revitalize their image, but this logo smacks of "temporary."

I don't necessarily agree. I think the logo, particularly the typography, was starting to show it's "80s-ness."

Did they absolutely NEED to change the logo, no, of course not. But since Pepsi's been in a long sale decline since the 90s and is down 2-5 percent this year in most of their product line, it couldn't hurt.

[wild_whiskey]

I didn't realize they were doing so poorly.

Like I said, I do think it's a good logo and I'd prefer the new one over the old. I just generally shudder when classic brands try to "modernize." In this case I think their new mark has a timeless appeal. The new typography, not so much.

Is that package design (the can) a comp, or a mock-up? If that is truly what their new can will look like, I'd be shocked.

[ProfMonnitoff]

i think its a really boring logo. the typeface would better suit an uninspired coffee/sandwich shop or a washed out clothing brand that was cool in the 90s.

[onemancult]

this is sick. this is so sick.

the varying thickness on the logo is a verrrrrrrry nice touch, and while it may not make an immediate impact with your average consumer, it is the kind of small detail that adds value no matter what.

im so with it.

[RyanF]

my campus just switched this year from being a coke campus to a pepsi campus...sucks cause i like coke better...so yeah, im pretty much indifferent

[onemancult]

people who legtimately claim allegiance to one soda brand over the other are mad weird.

[mis]

There are a couple of tests done that prove most people who cant see the labeling on the soda can, cant tell the difference between coke and pepsi

[ghostdeini]

cool design. too bad I only drink sugar water

(mayonnaise sandwiches too)

[seksu!]

did south korea sue them or something

[todesengel]

logo is very cool, typography is trendy and lame. they'll change it again in a few years.

[branespload]

typography is trendy and lame. they'll change it again in a few years.

BUT LOOK AT THE E ITS THE OG PEPSI LOGO SEE THE E

[ipp]

the new pepsi font is similar to the classic lays one that they changed a year ago. it goes well with it, but i'm not the biggest fan.

pic for reference:

theres more negative space.

heres pics of the bottles too:

[Guest Jay.]

^^^ It looks too fucking generic, like store brand or something.

[jl3969]

im not a fan. especially not the mountain dew one. ugh.

[oOmegaOo]

The new form-factor for the plastic bottles ... looks like a ridged penis.

I still like the new logo. Or I should say I'm not mad at it.

[julzkind]

holy shit, it does look like a penis.

[2000dB]

stupid "practical" logo √

ugly type √

more ugly type √

stupid no vowel spelling √

ugly gradients √

wrinkly bottle is just weird.

don't know where I'm going with this but it could go on. √√√√

[↓ Is The New ↑]

OK, I didn't care at first... but now that I see they are fucking with the Mountain Dew bottle and it became personal. Looks fucking terrible.

[scoon0224]

meh, Pepsi has always been changing logos/labels (a major change every decade). It's the plight of being number two I guess.

edit: co-sign on "Mtn Dew" being a total miss. Maybe we need some EXTREME marketing.... like change Pepsi Max to Pepsi X-TREME... yeah...

[Ahlvahroe]

i say just bring back the sex can

[destructodisk]

PEPSI MTN. DEW '08!

[fattybfat]

mountain dew one looks absolutely ugly, the current pepsi logo look better imo, i drink Dr. Pepper most of the time tho...

[geekbonchic]

I hate that "e". I hate it so much. It steps right over the line between clever and irritating.