Heads up, monkey type time 😎
This right here.
Whether it's Hugh or whoever runs the brand now that he's living it up in Japanese strip clubs, kickin' it with Rod and flying between Paris & Korea every other month (not shitting on him, he built this success, he should enjoy it while he can), it's all about scale.
Talking about "artistic integrity" (lol), talking about OGs, talking about retailers, blah blah blah, get real lol.
Acronym tried scaling up production considerably and produced designs that lent themselves to scalability in what was offered to retailers and it simply did not work out very well (constant discounts, massive deadstock). You'd have to be too busy making out with that giant yellow poster of Hugh not to notice the dip in design quality.
There's no doubt in my mind that (especially since you can access their earnings through Germany's publicly accessible audits) is making more bank than ever, but with that scale comes disappointment fans, it's just a part of the growing pains, you can't please everyone & Acr is evidently trying to figure where they stand in all this. I'm sure we're in for a few more years of experimenting with marketing, community outreach, collaborative stuff, maybe a brick and mortar location, w/e. Brands always want to expand and we're witnessing that in real time here.
I'm not super keen on anything from next szn but I'm still excited to see what's coming beyond that and I do have to admit it's at least something new, surface level or not.
TL:DR capitalism, stop projecting.