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This is everything wrong with American Fashion Today


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  • 11 months later...


We wear jeans because they're stylish, comfortable, and can match any outfit you throw at them. But what happens when you want to be active; lift some weights, play some ball, climb a tree, or even just help move some boxes?


Usually when i lift weights i put on some gym shorts and so does everyone else at my gym.

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The copy (and overall idea of the project) makes me want to end my life.

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"The Barbell Apparel team spends a minimum of 20 hours a week in the gym, and when we get off work, we’re snowboarding, mountain biking, motorcycling, and doing just about any adrenaline fueled movement you can think of. "

Barbell brahs seem so fucking tough

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