Just saw a notification from Standard & Strange, I’ve got 3 pairs of theirs already so I’m good but if anyone else interested now’s your chance:
New Ooe Yofukuten jeans go live at 9am Friday Morning!
Save this link, it's where the jeans will go live tomorrow.
Attention! The latest batch of Ooe Yofukuten's OA01 Fit has landed in store, and is releasing online tomorrow! Deliveries from Ooe are infrequent, as only two sets of hands touch each pair during production, marking a drop like this as a special occasion.
This email serves as your advanced warning: New jeans go live tomorrow morning (Friday, August 26th) at 9:00am Pacific time!
These are made from Ooe's new XX4 denim. The product of years upon years of research, these are a 13.5oz, 100% cotton, 7x7 selvedge denim with a white ID, loomed in Japan exclusively for Ooe, and to their exact specifications. The warp threads are dyed with a green-cast indigo, specifically chosen to age like sample fabrics from the 1940s - with gray weft threads selected for the same purpose. Slightly hairy and surprisingly soft (even while raw) these are a comfortable mid-weight fabric that fades relatively quickly and can be worn almost year-round.
The OA01 is one of our favorite denim fits of all time. A mid-century fit, with a medium high rise, relaxed top block, full thighs, and comfortable straight legs (that taper almost imperceptibly to a roomy leg opening), it's handsome on virtually anyone. They're sewn up in a classic five pocket configuration, featuring hidden rivets at the rear pockets and exposed ones on the front - the lemon yellow thread is 100% cotton, since fabric this nice deserves equally impressive stitching