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SAMURAI SPRING COLLECTION 

The Samurai “GESCOM” 13oz Herringbone Twill shirt is here in two colors, this is one of our favorite Samurai shirts of all time. This long-sleeved shirt takes cues from vintage military coveralls and features an original 13oz herringbone denim fabric, woven from 100% cotton and garment washed for a soft, broken-in feel.

The “User18081971” Elemental flannel is also now at all stores, made in the Niigata Prefecture of Japan. Flannel fabrics from this region of Japan are known for their thickness, softness, and textured hand, achieved through the use of heavy yarns, yarn-dyeing, and specialized weaving techniques.

Samurai’s medium weight blank tees which come in a 2-pack are now available in a reworked RENEWED EDITION. With this new version the sleeves are slightly shorter and the body is slightly longer, and the fabric is just a bit heavier in weight and made of recycled cotton.

The S2000HX jean is Samurai's newest iteration of their wide leg fit with a medium rise. These are made of their custom 15oz "Otokogi" denim made of a 100% Texas cotton fiber with tightly twisted slub yarns for an amazing texture and a unique aging potential.

Shop Samurai Online: https://www.selfedge.com/samurai

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MERZ B. SCHWANEN SUMMER COLLECTION 

Merz b. Schwanen just hit us with a massive delivery of restocks and new colors of their wildly popular German loopwheeled basics.

We have the now-iconic 215 heavyweight tee in white, black, and natural, their Super Duper heavyweight tee in a new chocolate color, the world's only loopwheeled cotton pique tee in two colors, their mid-century circular knit tees in a new cropped version in two colors, and their loopwheeled boxer brief underwear in three colors.

We've also received restocks of an endless number of other basics, from tees to beanies to socks to tank tops. Everything is available now at our 6 stores.

Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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THE SUGAR CANE OKINAWA JEAN, DENIM JACKETS, & MORE 

Sugar Cane’s mixed fiber Okinawa straight leg jean is finally back in stock. The mill producing this denim had some issues running the fabric last year so no retailer had this model in stock for well over a year. They’re finally back, but Sugar Cane has stated going forward they will not be available year round and will only be produced once every one to two years.  This is an iconic jean which we've been carrying for nearly 20 years, and can be considered Sugar Cane's flagship model.

We've always loved Sugar Cane's version of the classic 1950's style Type II denim jacket. They've gotten the denim feel right, the stitching is perfect, the iron buttons are classically reproduced, and the deer skin patch ages just as well as the denim itself.  We’ve just received a fresh run of these at all of our stores and the new run has been lightly rinsed to get rid of most of the shrinkage in this jacket due to the unsanforized denim.

We've also received the Sugar Cane 8oz Denim Western Shirt, a well made snap buttoned shirt made of a super dark indigo 8oz denim that'll fade with regular wear and washing over time.

Lastly we've received a fresh run of both their 2014 slim tapered and 2009 slim straight jeans in a summer weight 12oz indigo selvedge denim.

Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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THE VIRIDI-ANNE SUMMER COLLECTION 

The new summer collection from The Viridi-anne has landed at our six stores. We have new cotton/linen cropped pants, a very nice tonal embroidered shirt, a cotton and lyocell short sleeve shirt, and a Supima cotton henley tee.

The Viridi-anne was started in Tokyo, Japan by Tomoaki Okaniwa in 2001; Okaniwa graduated from Tokyo Zoukei University, Department of Fine arts, majoring in Painting. Moving from the canvas to a desire for expression through garments, he’s been working alongside Daisuke Nishida of Devoa since 2005 with both of them leading the Japanese fashion scene for this style of garments and fabric development.

Now available at all stores.

Shop The Viridi-anne Online: https://www.selfedge.com/viridi-anne

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IRON HEART BSP JEANS & NEW SPRING COLLECTION 

Iron Heart BSPIH25 jeans are finally here. We have 633 straight tapered and 301 slim tapered fits, both available in a Self Edge exclusive 19oz denim. With this 19oz denim we looked at all the denim styles ever created by Iron Heart and tried to produce something which encapsulated a little bit from each denim they've produced, from their 14oz all the way up to their 25oz denim. The denim was woven at Japan’s famed Kaihara Mills, which is a first for Iron Heart, and the jean is finished with lined back pockets, hidden fly and coin pocket selvedge details, a special charcoal “W” stitch on the back pocket, tonal navy arcuates, and much more which you can read about on the product pages of our site. 

We've also received new production runs of two different Self Edge exclusive Himeji horsehide jackets, 633 straight tapered jeans in their black SBG denim, indigo chambray shirts, and black denim jackets and work shirts.

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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RICK OWENS SUMMER FOOTWEAR COLLECTION 

We have four new models of Rick Owens footwear as part of their newly released summer collection.

We have Vintage Sneaks in black and milk 13oz denim, Ramones in 13oz overdyed denim, and Ramones in a very heavy natural slub canvas.  Rick Owens' footwear is built more like a traditional leather shoe with a stitch-down sole as opposed to a disposable pair of sneakers. Over time if the sole or upper needs repair they can be repaired by a cobbler.  These are now available in limited quantities at our five US stores.

Shop Rick Owens Online: https://www.selfedge.com/rick-owens

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STUDIO D'ARTISAN FIESTA OF JEANS & PANTS 

Osaka's Studio D'Artisan just hit us with a large delivery of various jeans and pants.

We have Sally Fox Cotton Baker pants in a beautifully light "dirt" color, Kakishibu Extreme Denim jeans, a wild indigo sashiko 5-pocket "jean", 15oz indigo denim in straight leg and straight tapered fits, and 15oz slubby denim in three different fits.  You can find all these items now at all our stores and online.

Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

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MERZ B. SCHWANEN ORGANIC COTTON RIBBED TANK TOP 

The first tank top we’ve carried in nearly two decades is back, and now available in more colors. 

Merz b. Schwanen delivers a new 100% organic cotton ribbed jersey tank top as part of their newly released summer collection. Available now in black, white, and natural for all your summering needs.

Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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NEFF GOLDSMITH RESTOCK - STRANGE & INTERESTING JEWELRY 

We've just received a very large restock of Neff Goldsmith's entire line of sterling silver and gold jewelry along with the new SCALE ring. We absolutely love jewelry and have slowly expanded our jewelry selection at our stores over the past few years. Neff Goldsmith is a jewelry line made by an extremely talented jeweler and master setter by the name of Chris Neff. 

Chris' inspirations come from his deep understanding of the heritage of jewelry and vintage silversmithing. All pieces are made in-house at his own foundry out of sterling silver with many pieces having 18k yellow gold accents. His detail and milgrain work is unlike anything we've ever seen and he's got some interesting twists on classic signet rings, band rings, pendants, and necklaces. 

The Neff Goldsmith collection of jewelry is available now at all 6 of our stores and in our online store.

Shop Neff Goldsmith Online: https://www.selfedge.com/neff-goldsmith

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SAMURAI COTTON FARM AND OTOKOGI DENIM JEANS & RENEWED EDITION T-SHIRT 2-PACKS 

Samurai cotton farm denim jeans are here! Samurai’s new S510HXII jean is built from a rinsed 15.8oz unsanforized (but rinsed) selvedge denim woven on vintage GL3 shuttle looms, giving the fabric a raw, vintage texture with plenty of character. The denim blends Texas cotton warp yarns with Samurai’s own cotton weft which they grow themselves in Osaka, Japan, resulting in a deep indigo shade, uneven nep, and a rugged hand feel that will only get better with wear. Details include custom metal hardware, a button fly, a selvedge coin pocket, Natural x Silver Lamé selvedge ID, jacquard pocket bags, and a goatskin leather patch. The fit has a slightly higher rise with room through the top block and a subtle taper from the knee down.

Samurai’s S0255XX jean is their newest iteration of a slim tapered jean with a medium rise and a tapered leg. These are made of their custom 15oz "Otokogi" denim made of a 100% Texas cotton fiber with tightly twisted slub yarns for an amazing texture and very high unique fading potential.

Samurai’s medium weight blank tees which come in a 2-pack are now here in a reworked RENEWED EDITION. With this new version the sleeves are slightly shorter and the body is slightly longer, and the fabric is just a bit heavier in weight and made of recycled cotton. Now at all stores from small up to XXXL.

Shop Samurai Online: https://www.selfedge.com/samurai

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MASAHIRO MARUYAMA SUMMER COLLECTION 

This week we have three eyewear releases from Masahiro Maruyama’s new collection. All three are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame’s lens color matching the frame to the designer’s specifications. As always, these lenses can be swapped out for prescription lenses by any optician.

All three of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he’s pushing the boundaries of eyewear design and manufacturing. You can find the new collection at all 6 of our stores now.

Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama

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MEGA SUGAR CANE JEAN RESTOCK 

We’ve just received a large restock of jeans from Sugar Cane.  We’ve got indigo denim and white denim 1947 jeans, indigo 1955, 1966, 2009, and 2021 jeans, and also new wide leg 2025.  

Get em now at all stores.

Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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3SIXTEEN SPRING COLLECTION OF SHIRTS & BELTS 

3sixteen’s first drop from their from their summer collection is here; have them Cinnamon Seersucker shirts and nice Blue Line shirt.  Both are available now all six of our stores along with a full restock of their Tochigi leather belts in three colors.

Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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THE SELF EDGE “ALWAYS RIDIN’ HIGH” WESTERN COLLECTION RELEASE PARTY - THIS SATURDAY, APRIL 25 / 7pm to 10pm - AUSTIN, TEXAS
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Bootcut jeans from 3sixteen! Bison leather cowboy roper boots from Unmarked! Broken twill denim CPO shirts from Iron Heart! Sterling silver longhorn pendants from Good Art! Engraved brass buckle & heavy leather belts from Unmarked! Graphic tees from us! TRON hats (some free, some for sale)!
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Come hang with the brands who were behind making this collection for us. We also have DJ Vacation coming up from Mexico to play us some country and Tejano tunes, we have Austin’s Pinche Tacos doing brisket tacos, and we’ll be serving some locally made drinks.  All items from this collection go on sale at all Self Edge stores at opening on Saturday, and online at 8AM PST the same day.

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THE SELF EDGE "ALWAYS RIDIN' HIGH" WESTERN COLLECTION 

We’ve come together with some of our favorite brands and long-time collaborators to bring you a western collection, done our way. These items all have understated details with a high emphasis on materials and design. We’ve made black bison roper boots and hand-painted bullhide belts with Unmarked, indigo and black Japanese selvedge bootcut jeans with 3sixteen, black and indigo broken twill denim CPO shirts with Iron Heart, sterling silver longhorn pendants with Good Art, and embroidered hats with TRON. We’ve also made some Self Edge Graphic tees to round out the collection. The collection is now available at all stores and online.

There will be a release party Saturday (April 25) from 7pm to 10pm at Self Edge Austin complete with Mexico’s DJ Vacation playing country and Tejano tunes, Austin’s Pinche Tacos doing brisket tacos, and Portland’s TRON giving away bootleg hats. Most of the brands who made this collection happen will also be in attendance. See y’all soon.

Shop The Collection Here: https://www.selfedge.com/index.php?route=selfedge/new_arrivals

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MERZ B. SCHWANEN LOOPWHEELED VISCOSE TEES & MERINO WOOL TEES 

This week we have two very special Merz b. Schwanen t-shirts.

First up we have lightweight loopwheeled t-shirts. These are the first lightweight loopwheeled tees we’ve stocked and are great for those looking for a very comfortable summer-weight tee. They’re made of a custom organic cotton and viscose blend and are loopwheeled then cut and sewn in the German Swabian Albs in Merz’s own factory. They're soft and airy and feel great on your skin.

We also have merino wool tees. These new t-shirts are made from 100% extra fine merino wool with a soft, breathable feel and a slightly structured drape. Produced using mulesing-free wool, it features a classic crew neck and a regular fit that’s been rinsed for minimal shrinkage. You can find both of these new models at all six of our stores and online.

Shop Merz Online: https://www.selfedge.com/merz-b-schwanen

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NEW BONCOURA SPRING COLLECTION 

We're always excited when Boncoura hits us with a new delivery. This week we have new high-density pocket t-shirts in two colors, heavyweight polo shirts, and their "34" wide leg jean.

We’re excited to add Boncoura’s high-density cotton pocket t-shirts to our selection of super nice blank tees. As you can imagine, Boncoura have put a lot of work into the humble blank crewneck t-shirt. These feel and fit differently compared to the other 200 or so blank t-shirts we stock, which is no surprise considering how much thought this crew puts into every garment they produce. Check the product page for a full spec list and more info; these are available in white and olive.

Years of trial and error led Boncoura to create, in their words, "the perfect polo shirt". They've developed a heavier than normal "honeycomb" knit textile so that the shirt has a certain level of heft to it and keeps its shape better over time. In typical polo manufacturing the collar is shaped by cutting knit fabric into the shape of the collar, a method preferred by factories for its efficiency. Boncoura's design director could care less about efficiency, so the collars of these shirts are knit individually in the shape of the collar, with a different size made for each shirt size, and finished with a selvedge edge. A classic plain polo, taken to a new level by Boncoura.

Lastly we have the "34" wide leg jean, produced exclusively for our stores. Check the product page on our site for a lengthy description of this jean and a in-depth spec list.

Shop Boncoura Online: https://www.selfedge.com/boncoura

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PURE BLUE JAPAN JEANS, CHINOS & JACKETS 

We've just received a large delivery from Pure Blue Japan.  

We have new Waterfall denim modified Type III jackets, Greencast indigo jeans, 14oz indigo jeans, and new 12oz selvedge chinos in beige and olive.   Please check the product pages for these items for a full rundown of all details and specs. 

Shop Pure Blue Japan: https://www.selfedge.com/pure-blue-japan

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WHITESVILLE SUMMER COLLECTION OF T-SHIRTS 

Whitesville just delivered a large shipment of new t-shirts along with a full restock of their t-shirt 2-packs. 

We have new tubular knit pigment-dyed pocket tees in three colors, striped pocket tees, white henley t-shirts, and their wildly popular t-shirt 2-packs in four colors.  Now at all six stores and online.

Shop Whitesville Online: https://www.selfedge.com/whitesville

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THE FLAT HEAD SPRING COLLECTION 

The Flat Head just delivered a large batch of new spring items along with fresh production runs of some long-awaited favorites we’ve been waiting to restock for quite a while.

We have new shuttle-loom woven 12oz chinos in two colors, THC and striped t-shirts in new colors, and new Shinki horsehide wallets. 

We've also received new production runs of their short shift black cordovan horsehide engineer boots, leather & silver bracelets, and heavy leather belts. Now at all stores!

Shop Flat Head Online: https://www.selfedge.com/the-flat-head

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THE GLOBE SPECS 2026 COLLECTION 

The 2026 Globe Specs x Old Joe and Scye collections are here. These capsule collections were designed by Tetsuya Okada of Globe Specs with Yusuke Takagi of Old Joe working on the OJ models. These frames are fully handmade in Japan out of titanium, acetate, and nickel alloy and come with custom hard cases. These models are inspired by early 20th century eyewear designs and are extremely comfortable due to their light weight and well proportioned designs.

These four new models are available now at all 6 stores.

Shop Globe Specs Online: https://www.selfedge.com/globe-specs

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IRON HEART SUMMER DELIVERY 

One of our largest Iron Heart deliveries of the year just landed. 

We have new flannel shirts, denim jackets, and suede horsehide jackets. We've also received restocks of Iron Heart's iconic 21oz indigo 634s jean along with fresh production runs of their waist bags, key clips, rider's jackets, and the 633 jean in 18oz indigo denim.

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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STUDIO D'ARTISAN TEES, JEANS, & DENIM JACKETS 

Studio D'Artisan, arguably the goofiest of the Osaka 5, just hit us with a delivery of new tees, shirts, jeans, and denim jackets.

We have Choiu-Giga printed kasuri shirts, their GL3 loom jeans in a new ecru color, indigo sashiko modified Type III jackets, and their loopwheeled t-shirts in black and white. Now at all stores!

Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

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GOOD ART SUMMER COLLECTION 

Good Art’s new summer collection is here, along with a full restock of many of their most coveted bracelets, necklaces, spring rings, and pendants. We have new revised Poplock bracelets and necklaces, new retro style Shazam pendants, ball stud earrings, and Sister clasp clips.

Shop Good Art Online: https://www.selfedge.com/good-art

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SEUVAS SUMMER COLLECTION 

Seuvas just hit us with four new short sleeve shirts, all sewn in their own workshop in Kurashiki, Japan and finished with handmade porcelain buttons. 

These shirts are made of a fabric woven using high-twist linen yarn and finished with a washed treatment, resulting in a crisp, laundered look with natural wrinkles and a dry, airy texture. The only external branding on these garments is a single hand-made porcelain button made from clay ore (Amakusa pottery stone) mined in Amakusa City, Kimamoto prefecture, Japan. Amakusa pottery stone is a historic pottery stone that is a raw material which has been used in Japanese pottery since the 17th century. These porcelain buttons are designed by Seuvas and made in the traditional way in Amakusa.

All four of these shirts can be found at all stores and online now.

Shop Seuvas Online: https://www.selfedge.com/seuvas

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WERKSTATT MÜNCHEN - MID-SEASON COLLECTION 

A large Werkstatt München restock just hit all stores. We’ve had a hard time keeping their jewelry in stock since we started stocking it two years ago, so we’ve had them re-make many of their necklaces, bracelets, and rings. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps. 

Now at all stores!

Shop Werkstatt Munchen Online: https://www.selfedge.com/werkstatt-munchen

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SAMURAI JEANS & TEES! 

Samurai, our JDM car loving crew from Osaka, hits us this week with a large delivery of jeans and tees. 

We have the new super duper wide fitting S310XX19ozII jean, made of their 19oz Katana indigo denim, the 15.7oz S2000HXII jean made of their in-house grown Zero Fabric cotton, and the straight tapered S0520XX jean made of their flagship 15oz Otokogi indigo denim.

We also have a new run of their Zero Fabric t-shirts in natural, kuromame (black soybean dyed, and kuri (brown chestnut dyed), all available in plain and pocket version. Samurai has done a crazy but beautiful thing.. In 2010 they bought a small farm outside Osaka, Japan, with the hopes they would be able to grow their own cotton with the intention of one day being able to make garments made of their own cotton, as in a truly vertically made garment. After thirteen years they've been able to grow enough cotton to make t-shirts and of course they're as beautiful as the story behind them. The cotton is minimally processed in very small batches without the use of any harsh cleaning or whitening agents, also all fractured cotton seeds and all staple lengths are left in the cotton during the carding and spinning process for a truly unique fabric. We can really say we’ve never felt or seen a cotton jersey like this from any company. The natural ones are made of a completely untreated cotton and the “kuromame” have been given a long bath in a locally grown kuromame (black soybean) “soup” to achieve the dark charcoal color while the “kuri” tees have been soaked in a chestnut “soup” to achieve their unique shade of dark brown.

Shop Samurai Online: https://www.selfedge.com/samurai

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SUGAR CANE & BUZZ RICKSON SUMMER COLLECTIONS 

Our largest Sugar Cane and Buzz Rickson delivery of the year has arrived.

We have tons of new jeans, jackets, and shirts from both brands including the long awaited return of Sugar Cane's Okinawa and Hawaii jeans.  We also have a new run of their Type II jacket in a special modified (lengthened) fit in a raw unwashed unsanforized denim.  You can find all these new items at all stores and online now.

Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

Posted

HTC HAND-MADE STUDDED BELTS 

We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for 15 years and they’ve truly become a staple in our wardrobes. We’ve just received a fresh production run of the original two studded designs, the three new designs we released last year, the two “skinny” belts which were recently released, the Oscar x Oscar belts, and two key fobs. We can’t keep these things in stock and they take quite a while to produce as each belt is hand made by his in-house crew in Los Angeles. 

These are available now at all six of our stores.

Shop HTC Belts Online: https://www.selfedge.com/hollywood-trading-co

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IRON HEART CPO SHIRTS & SUMMER COLLECTION 

Iron Heart SEXIH25 CPO shirts are back in both indigo and overdyed versions! We've also received new dobby cloth CPO and short sleeve shirts, herringbone painter's pants, horsehide Type III jackets, and indigo Kersey snap buttoned shirts. Now at all stores!

Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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