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Posted
6 hours ago, beautiful_FrEaK said:

^that's quick!

Wish its that quick lol

this is their “usual” fabric not the Sumi Ai, might take photos comparing both when the light is good. 

  • 2 weeks later...
  • 3 months later...
Posted

I've only visited their shop in Paris once a few years ago, but they really had some of the best merchandising I've seen.
I feel that it translates pretty well across their website and all of the marketing stuff they do.

Posted

My wife and visited their flagship shop in Tokyo in 2023. To describe a retail store as “beautiful” seems slightly absurd, but that’s exactly what it was. Their approach to design aligns across platforms - top notch all around. 

Posted

Their staff is always super helpful at all of the locations I've been as well, though I have to complain they haven't had my size in stock (38) for at least the last three years any time I drop in 😂

  • 4 weeks later...
Posted (edited)

image.thumb.jpeg.628d7c52c47d692bad8f531338406442.jpeg
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A new seemingly 1800's/early 1900's inspired line called 45r' (Dash):

"Born from a simple question—how far can we go in pursuing the soul of true vintage denim?

Every detail of 45R’ was made without compromise: the fabric, the silhouettes, the way each panel is cut and every stitch is sewn. Even the expression of time itself—the fading, the depth, the worn aura—has been recreated with intention. The result is denim with a presence so real it could be mistaken for true vintage.

The lineup includes four styles: a G-jacket, a coverall, four-pocket pants, and painter pants."

https://www.instagram.com/p/DRrO0sgCVLs/?img_index=1

https://www.instagram.com/p/DRrPS-ECRxV/?img_index=2

Super interesting, so far it only appears to be for international non-Japanese markets, and are all pre-distressed. I wonder if they'll also sell one-wash versions eventually too. 

Edited by aho
Posted
44 minutes ago, aho said:

Super interesting, so far it only appears to be for international non-Japanese markets, and are all pre-distressed. I wonder if they'll also sell one-wash versions eventually too. 

It is also available domestically at some stores:

 https://www.instagram.com/p/DRjWvk5Dw3m/?igsh=c2RmNXZ4ZTRxcmZh

Might have a chance to see & touch, hopefully they still have some on display by year end…

  • 1 month later...
Posted (edited)

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Sumi Ai near sunlight, subtle interplay of indigo & black is really something… currently my favorite fabric!

Edited by redragon
  • 2 weeks later...
Posted (edited)

IMG_5493.thumb.jpeg.4bbf7345c87ded3533f4e916bf431540.jpeg

Fun little detail I just noticed, the back of the fly buttons all oriented the same way. (Except for the top ones)

Edited by redragon
  • 4 months later...
Posted

IMG_6406.thumb.jpeg.a6690c0ce64c3d155b9d6d1dee688dad.jpeg
Love the puckering around the front pocket.

Not much update on this Sumi Ai pair, just various shades of indigo around…

  • 5 weeks later...

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