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Pinto Wash Denim


andewhall

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I found this somewhere on the net, quite interesting.....

"PINTO WASH DENIM

A product of Cone Mills, USA; said to be the first bleached denim. In 1969, in Greensboro, North Carolina, a hurricane flooded local Cone Mills plants and warehouses. Millions of yards of denim were soaked with water and had to be dried immediately to avoid mildewing. It seemed a catastrophe, but a Cone Mills merchandiser in the New York office came up with an idea: run the fabric irregularly through a solution to remove the dye and give the denim a faded and mottled appearance. Designers, manufacturers and young consumers all jumped on the new product, making Pinto Wash Denim an instant success."

http://photobucket.com/albums/y278/andewhall/

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  • 1 year later...

maybe they just ran the millions of yards of denim through a giant clothes dryer - creating the very first Preshrunk denim!

just kidding

ive read the story about the bleached denim before - if its true itd be really cool to see some of those pairs.

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