Levi's sues the hell out of japanese Repro companies only to use them for their own??

[fre-co]

rivet magazine seems to be a Levi's brochure/mag/look book type of thing.

[wesc]

sid ? where are your comments ? time to cash in possibly ?

[Spastic_Koala]

As entertaining as this is, we need a back story. Are all the jeans pictured on that cover levi's except for Sid's? Or are they just grabbing random pictures?

[Guest doubletap]

wow. fucking lurking ass levi reps... wouldn't really bother me if they didn't act like such bitches.

i'm sure their lawyer team is on point tho.

[denimdestroyedmylife]

SUPERFUTURlANS CAN BE BOUGHT

(10)

[cheep]

SUPERFUTURlANS CAN BE BOUGHT

(10)

thats what ive heard.

[Magsåvningsreserven]

well this is interesting, wonder what Sidney has to say about this..

[cheep]

so... do sidney or flathead have any legal standing to get compensation from levis

[denimdestroyedmylife]

I would certainly think so.

Sid's photos are copyrighted.

And Flathead would certainly have a reason to go after LEVI's for appropriating an image of FH jeans to sell 501s.

Hell, I'm pressing charges.

[High Monika]

Given that Kiya put us on the tip a month ago saying it was embarrassing as shit it looks more likely it was used without permission. It seems highly unlikely SidLo would let this happen willingly given that he actually likes denim, likes Flathead, doesn't seem to like Levi's, and, uh, probably wouldn't let Levi's use Flathead photos that tons of the SuFu (and hence denim) community would recognize.

But I'd still like Cotton's questionairre filled out. Like others have said, while Levi's would probably still be responsible overall, they may have used an independent agency for it.

[AndrewLD]

in for drama

[mattology]

I see. the "levi's incident". well looks like as usual, someone beat me to it

[Ahlvahroe]

homie should get one of those 'advertise on daytime t.v, if you dont win you dont pay' lawyers. nothing to lose.

when i first saw this i couldnt put 2 and 2 together fast enough. i just assumed that it was a new wash for teh lvc line based on the way sid's jeans faded. i was wrong. lets see how this turns out.

[hurleyboarder11]

Shady business :[

[constant struggle]

incredible

very interested to see what will come of this

[denimdestroyedmylife]

ANSWER HlM!!!

[High Monika]

I see. the "levi's incident". well looks like as usual, someone beat me to it

Not really. Kiya just mentioned it being very embarrassing for Levi's but couldn't get into details (IIRC). But yes, The Denim Overlord (Cotton) has posed some questions for you on page 2. Please see.

[eastcoastrider27]

i feel like they are being fraudulent to their own employees, by letting them think that kind of cut and fade is representative of a 501.

More like their customers. I really don't think Levi's employees care what their jeans fade like.

[McFly2015]

Wow this is really shady...

[denimdestroyedmylife]

NEVERTHELESS, this is an embarrassing episode for the denim giant. One that superfuturians the world over won't soon forget. First they came for the tabs, then they came for the arcs, then they came for our sidneyro.... stand up, my denim brethren. WE WILL NOT TAKE THIS ASSAULT ON OUR BLOODLINE SITTING DOWN!

LIKE A THUMB WHEN STRUCK BY A HAMMER, THE PAIN IS NOT RELIEVED WHEN THE HAMMER'S CONTACT DISCONTINUES, BUT IT LINGERS, MY BROTHERS AND SISTERS. IT CAN ONLY BE SOOTHED WITH FREE BUCKLEBACK JEANS OF THE RAW PERSUASION! AND BUNKHOUSE PULLOVER SHIRTS!!!

[Spastic_Koala]

It's funny that they're using a picture of 3001s given that they're significantly slimmer than their 501s.

[midnight]

Now we know how sidneylo can afford to jet back and forth all over the entire fucking world while purchasing large quantities of food and clothing.

[denimdestroyedmylife]

SlDNEYLO IS BEING CONSPICUOUSLY SlLENT ABOUT THE MATTER. HOW DO YOU SAY CHINESE WATERTORTURE? HOW DO YOU SAY WATERBOARDING? HOW DO YOU SAY WATERSPORTS? THE STREETS WILL RUN BLUE WITH THE BLOOD OF THE NONBELIEVERS!

[eastcoastrider27]

Now we know how sidneylo can afford to jet back and forth all over the entire fucking world while purchasing large quantities of food and clothing.

I thought that was because his parents are rich.

[Tarmac]

Aww JEAHHHH

[ordo]

Sidney Lo is in transit and unavailable for comment.

[lenn]

NEVERTHELESS, this is an embarrassing episode for the denim giant. One that superfuturians the world over won't soon forget. First they came for the tabs, then they came for the arcs, then they came for our sidneyro.... stand up, my denim brethren. WE WILL NOT TAKE THIS ASSAULT ON OUR BLOODLINE SITTING DOWN!

LIKE A THUMB WHEN STRUCK BY A HAMMER, THE PAIN IS NOT RELIEVED WHEN THE HAMMER'S CONTACT DISCONTINUES, BUT IT LINGERS, MY BROTHERS AND SISTERS. IT CAN ONLY BE SOOTHED WITH FREE BUCKLEBACK JEANS OF THE RAW PERSUASION! AND BUNKHOUSE PULLOVER SHIRTS!!!

i imagine you looking like this when you said that

(very fast powermetal and stuff)

[CrashTestBrummie]

^^^ kills it

[n0torious]

This is truly bizarre. Doesn't exactly distance Levis from their repuation as a lumbering, out of touch giant.