evisu heritage - evisu buys your old unwashed jeans

[chad]

This email just got sent out by Evisu to their online customers.

Evisu will buy your unwashed stinky six month old jeans and give you a brand new pair.

It would be a fantastic archive to see a massive collection of nicely distressed unwashed japanese selvedge denim. I will try and get some pics and post them here.

[PG2G]

That's an awesome deal.

[johnnay]

so wait...they want an unwashed pair of jeans?

what if you saok them regularly and stuff.

[Blackplatano]

that's a good deal for a lot of people here, since after 6 months you might move on to a new pair anyway.

ps. cowboy with gull on his ass. You will never see that in your life.

[denimdestroyedmylife]

fuck. that's awesome.

but damn, if i liked how they turned out, i would want to keep 'em. and if they turned out shitty, i wouldn't want another pair!

[airfrogusmc]

I can't hack those wings at any price.

[lil brown brother]

worth a try i think ...

[tweeds]

knowing our obsessiveness, "return them in six months" will probably become "six years" especially if the jeans ended up looking really good. keep them until they're holey and patched.

sounds amazing a deal!

[Cameland]

who is this thing actually availible too?

[Guest Phrost]

Wow, seems like a pretty good deal to me, especially for people who get bored of things quickly.

[mspark]

That ad is verrrrry Brokeback-ish.

[tweeds]

the ad's probably a play on the old Levi's ads, more than brokeback...they just replaced the arcuate.

one problem with this programme: these are some of the jeans in the EV heritage line

to be fair it's not all terrible, they have some of these

[drgitlin]

After 6 months the diacocks are not an issue:

[tweeds]

the diacocks have come off completely?!

that's amazing, Dr J. are those yours?

i cannot say how much i like the fact that they've provided us with buckleback options.

[PG2G]

6 months? As light as those are?

[drgitlin]

the diacocks have come off completely?!

that's amazing, Dr J. are those yours?

i cannot say how much i like the fact that they've provided us with buckleback options.

They are mine, but they're very old now - I bought them in 97 or 98.

6 months? As light as those are?

No, they're a lot older than that, but the paint was gone within 6 months to a year.

[Guest Fade to Black]

but the paint was gone within 6 months to a year.

after just wearing them, or after some washes as well?

I'd like to see the front of those jeans...this is a cool idea.

[Kasper]

i'm not too sure i get the idea, the reason for wearing jeans for so long is to get a one of a kind pair. sure getting there is half the fun, but when i'm satisfied with a pair, i want to keep it....

if they had a similar service for cell phone for example, i would be really down with that, i broke too many of these fucker

[drgitlin]

after just wearing them, or after some washes as well?

I'd like to see the front of those jeans...this is a cool idea.

I probably washed them about once a month, but they got a lot of wear too.

Here's the front:

[poly800rock]

were they the handpainted gulls?

[tweeds]

diacocks are handpainted as well?

what sort of crazy brush makes that sort of stroke?

has anyone checked out the heritage pledge yet? i'm pretty interested in hearing more about it.

[Guest Berget__]

Im pretty sure that most of the current Heritage (non-japan) jeans aren't handpainted. They are printed.

[drgitlin]

were they the handpainted gulls?

They were the very first ones to have the hand-painted giant gull down both legs. TBH I'm glad the paint wore off, as it looked, to quote a friend: "like you'd been done up the donut by an elephant."

[tweeds]

They were the very first ones to have the hand-painted giant gull down both legs. TBH I'm glad the paint wore off, as it looked, to quote a friend: "like you'd been done up the donut by an elephant."

that sounds...painful.

when you first got the jeans, did you wear them everyday? or was it a rotation kind of thing

[poly800rock]

They were the very first ones to have the hand-painted giant gull down both legs. TBH I'm glad the paint wore off, as it looked, to quote a friend: "like you'd been done up the donut by an elephant."

yeah, thats what i figured, the printed ones aren't going anywhere...

[drgitlin]

that sounds...painful.

when you first got the jeans, did you wear them everyday? or was it a rotation kind of thing

I was working for Diesel at the time, so I only wore them on my days off and nights out for the first few months, but when I left there and went to do my PhD they got a lot of use.

[tweeds]

thread-raising time...

anyone can chime in with updates on this project? chad, etc.

[holotekor]

my white painted diacock's from mid december are cracking and the indigo is starting to show through, and that's with about four days a week of wear. I am excited to see how they will develop.

[Larry!]

Bah, lucky Brits.