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Todd Shelton

Todd Shelton

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My name is Todd Shelton. I have a men's clothing company based in New Jersey. A few notes about the company:

- We make all of our products in our NJ factory

- We established the factory in 2012, before that we made in other factories throughout the states

- Denim was the first category we made in our factory and is our best-selling category today

- We buy all of our denim from one mill in Japan, we've been working with them for 10 years

- We have 6 seamstresses, 3 people in the studio, and myself (we're a 10 person team currently)

- We have 55 sewing machines, one seamstresses cuts and sews a jean start to finish

- 4 of our 6 seamstresses do jeans 

- We also do all of our washing in-house

- We sell direct-to-consumer only, we're not sold in any stores

- Our specialty is fit, having a factory and being direct-to-consumer gives us a lot of flexibility to meet a guys fit needs

You can see our denim category here: https://toddshelton.com/jeans

A little about me...I moved to NYC from Tennessee in 2000 to start learning the direct-to-consumer clothing business (which back then was basically print catalogs) because I wanted to start a men's clothing catalog (I was inspired by the J.Crew catalogs as a kid). I took a job with a clothing catalog in Weehawken, NJ and went to Parson's at night - released my first product in 2002 and sold it on the streets on Houston St in Soho, Saturdays and Sundays. I left the Weehawken company in 2009 and went full-time into my company - and in 2012 started building our factory. That's my story.

I've been reading here almost daily for the past few months. I'm looking forward to becoming a part of this community. I plan on sharing some of the stuff we're doing here at the factory, and hopefully I'll meet some people here. Please let me know if you have any questions. 

Thanks so much,

Todd   

 

 

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Yesterday we released a new denim jacket design. It's not as traditional, we wanted something different. We reduced some the bulk at chest by removing pockets, and added interior pockets. We tweaked the collar and how it rolls. And we used a combo of tonal and contrasting stitching. If you have any thoughts, let me know. 

https://toddshelton.com/jeans/selvedge-denim-jean-jacket

2019_0205_jacket2.jpg

2019_0205_jacket1.jpg

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Today we released a 14 oz selvedge stretch denim in raw. This denim doesn't look or feel like stretch denim to me. It's for a denim guy that's open to stretch. https://toddshelton.com/jeans/pro-stretch-raw-selvedge-jean

Our specialty is fit. We work with guys to find their right combination of fit options, then we deliver that fit consistently over time. We have lots of fit options, don't let that overwhelm you, cause you'll need them, and we can help you navigate them.

 

 

2019_0213_prostretch3.jpg

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