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Todd Shelton

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About Todd Shelton

  • Rank
    super
  • Birthday 08/28/1974

Profile Information

  • style
    classic
  • attitude
    chilled
  • location:
    New Jersey

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  1. Todd Shelton

    Denim Blunders, Reflections and General Nonsense.

    I get these rules aren’t for most guys. I’ve been at this for 15 years, and we’re direct to consumer so I hear what our guys are saying. I hear basically, “I want to get this figured out and be done with it.” These are good, smart, busy guys who don’t necessarily have a talent or desire to engage in fashion. They want to dress better and they’re willing to figure it out, but they want some resolution after putting in the work. For these guys, the constant change of the clothing industry and trends isn’t a good thing. The rules may seem pedestrian to some guys, but they’re not wrong. If our guy adopts them, and we put him in the right fit, in good fabrics, he’s going to look good and his wardrobe will be in balance. Fashion is made up of a lot of sub-communities, and we’re just another sub-community. We’re not looking to change anyone’s mind, we’re just looking to connect with the guys that see clothing the way we do.
  2. Todd Shelton

    Todd Shelton

    PETA purchased enough shares of Levi's to qualify to speak at their annual conference. They want Levi's to stop using leather patches on jeans. https://www.businessoffashion.com/articles/news-analysis/levis-leather-patches-come-under-fire-by-peta
  3. Todd Shelton

    Todd Shelton

    Pair of leather is hilarious.
  4. Todd Shelton

    Todd Shelton

    It doesn't sound right to me either. I've been hearing it for a few years more and more, then this week I heard the dudes on the GQ podcast say it - and I'm wondering if it's gone mainstream.
  5. Todd Shelton

    Todd Shelton

    I'm hearing more people say "pair of denim" instead of "pair of jeans". Is "pair of denim" acceptable language?
  6. Todd Shelton

    iconic denim photos

    This photo is from 1978. Taken in Oregon. I think that's a heck of a jean fit, nearly perfect. I'm guessing Levi's 501.
  7. Todd Shelton

    Todd Shelton

    Today we released a slubby cotton overshirt. It's in an IPR offer for the next 5 days. We release new products with IPR (initial production run) offers which are about 20% off. They allow us to group larger production runs together in our factory, which makes things a little more efficient. You can see the shirts here: https://toddshelton.com/shirts We do a lot with fit options. If fit is your deal-breaker, we can probably help you. If you have thoughts on this style, let me know here.
  8. Todd Shelton

    Front Rise vs. Back Rise

    The right rise can solve 'saggy crotch' and/or 'plumbers crack'.
  9. Todd Shelton

    Front Rise vs. Back Rise

    I agree that rise (both front and back) is the most under rated measurement with jeans. It's probably because brands don't generally give consumers options with rise, so we never really have the opportunity to scrutinize the rises (we just accept it). But glad to hear you cracked the code for your jean fit.
  10. Todd Shelton

    Denim Blunders, Reflections and General Nonsense.

    I always respect seeing a guy wearing a weird hat. I can't pull off weird hats, they make me self-conscious. But when I see a guy wearing a weird hat, in my mind a say "respect", cause they're giving the world something to look at - creating content for folks to react to. Wish I saw more.
  11. Todd Shelton

    Todd Shelton

    If you have thoughts on slub cotton t-shirts i'd love to hear em. Good or bad? Today we released two slub cotton t-shirts. We consider this release an Experimental IPR (initial production run) - we use experimental IPRs to test the waters on fabrics outside our core collection. This fabric is from Japan and we make the t-shirts in our New Jersey factory. We specialize in fit. If you have any questions on fit, let me know. You can see the shirts here: https://toddshelton.com/t-shirts
  12. Todd Shelton

    iconic denim photos

    It's amazing how that hotrod jean culture is so similar 50 plus years ago as it is today - maybe dudes today aren't wearing those paperboy hats or sunglass holders, but everything else is being worn today almost exactly. I imagine 100 years from now, it'll still be happening. And the girl in the stripe shirt would look very current in NYC today.
  13. Todd Shelton

    Todd Shelton

    Thanks for the note. 2011 was pre-New Jersey factory, those jeans were made in Los Angeles. We can do a lot more now with fit, and the make is 100% ours. Come back and see us sometime, but mainly I'm glad those jeans made it all the way to crotch blow out.
  14. Todd Shelton

    Todd Shelton

    The pillow station seemed to be a surprise hit with folks, that's funny - glad you found a home for yours. Thanks for coming out and I'm glad you enjoyed it. Consensus was people had a good time, and that makes it worth it. Which jean did you get?
  15. Todd Shelton

    Todd Shelton

    2 things: 1) We're having an open house at our factory this Saturday, Feb 23rd, from 10 to 4 - if you're in the NYC area, please stop in. We're having beer and snacks and you can see how we make clothing. 2) We released a tan selvedge jean yesterday. It's 11.5 oz, denim from Japan, jean made in New Jersey. If you have any fit questions, let me know. https://toddshelton.com/jeans/tan-selvedge-jean