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LeBron James to Open Lifestyle Store "Unknwn" in Miami

unknwn.jpg

The store's logo.

LeBron James isn't just a businessman; he's a business, man. Yes, the Miami Heat superstar isn't just building a legacy in Miami; he's building a business here too. James today announced plans to open a high-end lifestyle store called "Unknwn."

On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.

LOOOOOOOOL

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