New H&M label: Men Trend

[stahly]

Starting this week, H&M will sell a new instore label: Men Trend.

Here in Germany this is only sold in only a handful shops in Hamburg, Berlin and Germany. Don't know how to get it overseas but considering Germany is H&M secon biggest market, only the biggest stores in every country will get it.

It's a bit more expensive but the pieces are also made of more special garments.

The colors of the collection are off-white, much black and grey, and some accents with bright orange and medium blue. I've seen a lot of crazy stuff like a semi-transparent longesleeve tee with thumbholes that goes down to the knees, wooly jumpers with a really big scoop neck, a smart black overall, several slim-fitting shirts made of polyester, shirts with a tone in tone contrast stripe running on the sides, a nylon west that goes down to the knees, some tees, jumpers and cardigans with cool geometrical shapes and a boxy black tee with a big zipper cangaroo pocket all over the chest.

Some of the more conservative pieces are in the German online shop: http://shop.hm.com/de/?action=viewcamp&campaign=676_MAN&dept=HERR_SEN_TREND

The tee on the right is very nice, it is actually not printed but different pieces of garment sawn together. It's also avaiable in off-white, black and I think dark grey. Would've copped it but unfortunately S was a bit too wide on the shoulders...

All in all, there are really crazy pieces in the collection and it breathes a lot of that Dior Homme high fashion. However I don't think that many of the usual H&M buyers will have the heart for it and in some months the things will be on sale and the brand dead.

[beardedpotato]

I'm curious to see some more of this stuff, we might need to get a German proxy for some pick ups.

[freecat]

looks fine, bring it there

[Tisswat]

New label? Are you sure 'Men Trend' isn't just the particular section of the site?

[shabbazem]

i saw some of the stuff the other day in the eaton centre (toronto) and they weren't very impressive to me imo and the long vest is HIT but whatever

[Yardsale]

could at least post the pic

[stahly]

It is a new label. The tag inside of the pieces is quadratic and purple, with the black H&M logo in it.

[Tisswat]

But does it say 'Men Trend' or just H&M? It just sounds so lame.

[sunkenshoes]

Isn't this just the Divided Blue Label for men?

[stahly]

No, as I work at H&M as a help at the moment I can say that this is a new label. It is meant to be similar to the Hennes Trend collection, which is for women.

There is a quadratic purple tag attached on the garment and a white size tag on which there is the word TREND in the left corner.

Don't be fooled by the five pieces on the picture. There is some really "crazy" stuff that I haven't seen in a high street shop before. The inspiration is directly drawn from the catwalks.

[Ragnahgnah]

When does it start? This monday ?

[mufid]

i'm in berlin in 2 weeks, will check it out...will it be sold in all stores? cause there are like 10 in berlin

edit:

WOOOOOO 100 posts!!!!!!!

[stahly]

no, not in all stores in Berlin only one, maybe two. don't know which one though, I'd try at the biggest or go to the nearest and ask someone there.

[lego]

But does it say 'Men Trend' or just H&M? It just sounds so lame.

x 2

H&M never quite gets it right, in terms of their clothes, stores, and brand image too.

[alcove]

from june preview:

http://www.hm.com/ie/press/pressreleases/fashion/fashionpressrelease.ahtml?pressreleaseid=644&nodeid=334

[midnight]

fake raf.

fake rick.

[andrewexd]

its better than diesel... i think

[trustnoone]

Does H&M have not already an extra shop at the Kurfüstendamm in Berlin, where there are only something expensive clothing?

But this exists already somewhat longer. I don't know if this has anything to do with 'men trend'.

[stahly]

that is a sub-chain of H&M, it's called COS and has its own collections.

[trustnoone]

oh ok. you're right.

most of the items shown on the website are boring except the striped shirt.

they say the collection will be in 30 stores in mid september. So I will have a look.

whats the biggest H&M store in berlin?