Levis

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Come on guys, email Levis now! Ah ha - so lame.

PRESS RELEASE: EMBARGOED TO 22nd July 2005

Who is the most influential female person in your

life? Levi's® Europe invites you to share your

inspiration online

As young women we are interested in and

influenced by role models. Through our ongoing

research and dialogue with our female target

audience, we find that modern girls are inspired

by independently minded women, not always famous,

but women who inspire through what they know,

what they think, and what they accomplish.

We also find that the boundaries for inspiration

are continually expanding across countries

through travel, personal and working lives,

media, and knowledge-sharing.

In our Girls Only section on

www.eu.levi.com/girls we would like to invite all

girls to nominate the most inspirational female

they know from anywhere in Europe.

Is she a DJ, a Writer, an Artist, an Activist, a

Dancer, a Bus Driver, a Charity Worker, a Singer,

a Teacher, or your Mum, Aunty or even your

Grandma? It could be this woman has an

interesting job or because she's accomplished

something you admire.

Whoever she is we're asking all visitors to

nominate their inspiration so she may be profiled

on Girls Only.

Nominations can be submitted from 22nd July until

15th September to this Profile Competition on

www.eu.levi.com/girls. All you need to do is

write briefly about your selected person and why

you think she's great and deserves a nomination,

and submit your entry.

A small panel of 'experts' will judge this

competition: Our Girls Only Editor, our Digital

Marketing Manager, and the Creative Director of

our web agency, Lateral. The winning entrant

(nominator) will win an iPod. And the woman

nominated by the winner will have a profile

written about her by the Girls Only Editor.

For further press information please contact:

Karen Durham-Diggins

KDDPR

T: +44 (0)20 8989 2541

M: +44 (0) 7808 584 624

E: [email protected]

EDITORS NOTES:

Levi Strauss & Co - http://www.levistrauss.com

One of the world's leading branded apparel

companies with sales in more than 100 countries

worldwide. Since their invention in 1873, Levi's®

jeans have become one of the most suc-cessful and

widely recognized brands in the history of the

apparel industry.

Levi's® Europe continues the focus on digital

marketing innovation by expanding its Euro-pean

website, http://www.eu.levi.com, aimed at their

target audience of 15-24 year old girls and guys.

The website, developed by Levi's® Europe's

digital marketing agency Lateral, has already won

two LIAA's, a BIMA, Cyber Lion, and a One Show

Merit.