consolidated streetwear discussion thread

[fndmybetterhalf]

My 2¢'s;

I don't think prior to the last 10+ years there was really streetwear. Alot of original brands like freshjive, stussy, mossimo wear more surf/skate activewear, same thing with brands like Tommy Hilfiger, Nautica, and Polo (prep/wasp).... The street culture it self and the idea of people trying to be 'cool kids' or 'trendsetters' were just borrowing bits from other types of clothing styles to create a unique style. Brand's like Supreme which started as skatewear and evolved with their market and inspiration have just fused other styles together from skate culture, activewear, prep, and military.

It wasn't until brand's like ecko, coogi, LRG, etc (dada, pnb, etc were even earlier then them) started specifically designing for the urban community that we saw a real surge in pesudo street-wear. However we didn't call it street, we called it urban... When urban-wear got played out and people were searching for the alternative we started seeing the second wave of independt brands like Lemar & Dauley, No Mas, etc designing clothes and styles specifically for the niche consumer... Someone who has evoled somewhere past urban-wear. Anyways, I'm sure alot of this has already been covered...

Point is, it's just a melting pot of different styles. Streetwear isn't anything specific it changes to whatever the people are dictating, what the market is asking for, etc...

just to clarify, LRG started out as a skate brand also.

[chrisj]

The Agony and the Ecstasy