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Denim Exhibition


lucaas

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Edited by lucaas
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WALL OF FADES 2012 CONTENTS

Denim History

Education about the founding of Levi Strauss will be provided, about when he decided to create a pair of jeans, the teamwork between him and Jacob Davis in patenting the use of rivets in a pair of jeans, the affiliation between Levi’s and world war II, why Levi’s switched fabrics from “Asmokeag†to “Cone†denim, the evolution and history of every detail of Levi’s product such as arcuate, belt loop, buttons, and zipper. Information about Levi’s advertising campaign through the years, and what brands reproduced Levi’s will also be provided in detail.

Indigo Experience

The indigo experience segment is where guests can experience the process of fabric dyeing that will be conducted in the form of letting the guests experience firsthand the process of coloring a fabric using natural indigo dye.

Entertainment Segment

The provision of entertainment in the form of musical performances, band, and others in Wall of Fades 2012 will give a fresh impression that Wall of Fades 2012 also has an entertainment segment, so that we can create comfort and hospitality for our respected guests.

Denim Evolution Exhibition

The exhibition of denims that has went through evolution from the color, and fading patterns where the wearer has their own history in wearing the jeans itself, who wears the jeans, how they treat it and how they wear it.

Denim Market

As done in previous years, this year we will provide a market for our guests to see the local brands of Indonesia, From denim to denim fashion essentials from local brands. This year's number of tenants is larger than ever before, we expect 18 tenants participating in this year's Wall of Fades.

WALL OF FADES 2012

Special performance by :

The Trees and the Wild

Mouth FX

The tenants :

PotMeetsPop

Mischief

AYE!

BNV

Akaime

Elhaus

Sagara

Voyej

Lighthouse

Maine St

Bluesville

Mommo

Oldblue Co

Seagull

Alter Cotton

Jackhammer Co

Zevin

Vision Mission

Here is the video recap, guys :

Some pics and photos :

Edited by jeanbannon
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