Are Armani Exchange jeans okay?

[josepidal]

I got a pair of Armani Exchange jeans for $17, and the fit is okay enough for me. How's the quality of this brand of jeans in general?

[witts]

isnt ax armanis cheapest line?? so even the poor people can have that armani luxury?

[ringring]

Exchange is fine for the price & target market. Jeans are chinese made.

If memory serves, AX is owned by Cristina Ong, Singaporean hotel/fashion business mogul, and was primarily aimed at the Asian, then US market. She also owns a bunch of luxury hotels, Mulberry, a couple of Armani stores in the poshest bits of London, a great big Apple store in Singapore.

Superwoman.

[rakis]

How interesting....never realised that the Ong Beng Send empire owned Mulberry!!!:

artclie from circa 2000:

MULBERRY: Unveils £7.6m Buy-out Deal, Posts Loss of £666,000

-----------------------

August 18, 2000

Independent News reports Mulberry, the British luxury leather

goods maker, is passing into foreign control after unveiling

details yesterday of a ?7.6m deal with Christina Ong, the

Singapore-based fashion and hotel tycoon, and her husband, Ong

Beng Seng, the oil magnate.

Under the terms of the agreement, the Ongs will take an initial

41.7 per cent stake in Mulberry through their wholly owned

vehicle, called Challice. They will subscribe in cash for

15,000,000 new shares in the UK company at a price of 32p, and

for a further 8,000,000 new preference shares at 35p.

In addition to the initial investment, the Ongs have entered into

a joint venture agreement with Mulberry to set up five stores in

the United States. Each party will contribute $1m (?667,000) to

the business and all additional funding required will be lent to

the joint venture by the Ongs.

After two years, if the agreement has proved successful, the Ongs

will have the right to covert their preference shares to take a

final 52.3 per cent stake in Mulberry.

Roger Saul, Mulberry's chairman and chief executive, said: "Over

the last three years, we have been really very hard hit by the

strength of the pound, being an international design company with

our manufacturing base in the UK.... This is the best dream we

could have hoped for."

Mulberry yesterday posted results for the year to 31 March,

showing a pre-tax loss of £666,000, down from £1.779m the

previous year, on turnover down 4 per cent at £26.4m. Shares in

the company closed up 8p at 41p.

Mr Saul said the deal with the Ongs was part of a wider strategy

of building Mulberry into a world brand, following on from

existing partnerships with Kravets in the US to license its home

furnishings, and Toray Industries in Japan.

The Ongs already have a strong presence in the UK, where they own

the Metropolitan Hotel and the Armani fashion franchise. In the

US, their biggest source of revenue is Armani Exchange, a

discounted designer clothing range.

Consolidation in the luxury goods sector has been gathering pace

as cash-rich companies seek to transform themselves into

international conglomerates. Last year, Prada, the Italian

fashion house, bought Helmut Lang, Jil Sander and Church & Co,

and teamed up with LVMH to acquire Fendi. Meanwhile, Gucci took

control of Yves Saint Laurent, and LVMH acquired Tag Heuer, the

luxury watch brand.

Claire Kent, an analyst at Morgan Stanley Dean Witter, said: "The

barriers to entry in the luxury goods sector are huge. It is much

quicker to make acquisitions than to try to invent your own

brands."

She added that the recovery in the Asian economy after the near

collapse in 1997 had contributed to a feeling of optimism that

has helped fuel growth.

MULBERRY: Seng and Ong Agree on Rescue Package

-----------------

THE TIMES August 18, 2000

The Singaporean entrepreneurs Ong Beng Seng and Christina Ong

have agreed a rescue package for Mulberry which could give them

control of the luxury goods group at a knockdown price compared

with its float valuation four years ago.

The couple, who own London's Metropolitan hotel and Armani

franchises worldwide, are also to enter into a joint venture with

Mulberry to open five Mulberry outlets in the US, including a

flagship store in Manhattan.

The Ongs are to put £7.6 million into Mulberry, which has bank

debts of £7.7 million, and will receive £4.8 million worth of new

ordinary shares at 32p and ?2.8 million worth of new preference

shares at 35p. The ordinary shares will give them 41.7 per cent

control, diluting the f

[SENDkylHISPASSWORD]

A/X is for sleazy eurotrash, who work weeks at their shity job just so they can afford to buy the tightest shirt with the biggest logo in the store so they can go to some megaclub and finger bang all the chicas on the dance floor because of their fresh shirt.

[cheapmuthafukr]

A/X is for sleazy eurotrash, who work weeks at their shity job just so they can afford to buy the tightest shirt with the biggest logo in the store so they can go to some megaclub and finger bang all the chicas on the dance floor because of their fresh shirt............................................................................

while all the dudes with selvedge jeans are checking out eachother

[SENDkylHISPASSWORD]

Quote:

A/X is for sleazy eurotrash, who work weeks at their shity job just so they can afford to buy the tightest shirt with the biggest logo in the store so they can go to some megaclub and finger bang all the chicas on the dance floor because of their fresh shirt............................................................................

while all the dudes with selvedge jeans are checking out eachother

--- Original message by cheapmuthafukr on Nov 1, 2005 09:16 AM

It's true.

[Analyst]

AX gear sucks...in addition to all the EuroTrash, Asian FOB kids love this crap. Cracks me up! You can see'em at the Tyson Corner mall in VA....

[josepidal]

Heh. I'm just interested in cut, denim quality and wash, so kindly comment on those specific points.

Unless you can teach me how to finger bang all the chicas in a room, in which case type away!

[DJ_Flame]

Armani Exchange is like Gap Jeans masquerading under another name.

Don'tbe fooled by the words Armani, its just targeted towards the same demographic who shops at Old Navy, Gap, and other lower end departmental stores.

Edited by DJ_Flame on Nov 1, 2005 at 11:46 AM

[josepidal]

Although, the A/X jeans seem much better than Old Navy, right?

[Corbin Law]

they may be a bit nicer but dont be fooled by the word armani, its far from quality

chwa?

[josepidal]

Heh. Keyword: $17.

[DJ_Flame]

^i rather pay 150 extra for quality.

and are we seriously discussing A|X jeans here? what ever happen to <u>real denim knowledge</u>?

If you don't have the cash to blow on top-notch stuff, don't spend on wack brands either

[Analyst]

i'd rather talk about "finger banging" chicas

[josepidal]

I've been wearing them, and honestly, they're the best fit and fabric I've tried for jeans below $20.

But now to hunt for "real" jeans. These were something I bought so I could have something to wear while shopping! It's freaking cold in this time of the year, I really have to go buy a hoodie or something!