Litl Betr

[I J F]

Anyone have any info on the Litl Betr? Have they launched a website?

M. U. F. C.

[lost]

This came in my mailbox today. I looked for a site but no luck. Imagine it could be a little while before there is one. I am interested in seeing some of these peices.

--------------

While other designers blindly follow the trickle down theory of fashion—that is, start at the top with a signature line from which any number of diffusion lines can descend—Rogan Gregory, ever the maverick, is building his empire in the reverse direction: from the ground up. First came Rogan, his grassroots label of people-friendly denims and tees, followed by Loomstate, a quality casual range woven from organic fibers, and then the anti-sweatshop Edun, formed in collaboration with Bono and his wife, Ali Hewson. Now comes A Litl Betr, a near-bespoke line of men's (and some women's) suits and such, which, if the prices are any indication (jacket and pants up to $2,800, shirts $500 and cashmere sweaters $1,000), is much more than just a little better. The back story goes like this: two years ago, Gregory was invited to a wedding, but couldn't find a suit he wanted to wear, so, as designers are wont to do, he made his own. Based on that experience and with no lack of entrepreneurial spirit, he then decided to develop a suit line, scouring the globe in search of a tailor to assist him with a capsule collection—Japan's Yosuke Okubo, it turned out to be. The limited debut, fall 05, features no more than twenty pieces for men, from three-button jackets in various rough fabrics to narrow silk ties and cashmere caps, with colors keeping mostly on the dark side of the spectrum, while details include brocade linings and hand-carved black mother-of-pearl buttons. For Rogan fans, it doesn't get any better than A Litl Betr. Available at Barneys New York, Harrods in London and Isetan in Tokyo.