Astoria VIII x Incu (Window + Store display)

[Astoria VIII]

Last December we completed the following shoe titled “Astoria in Wonderland”. It’s one of the rare sneakers which we’ve been able to create for ourselves over the last 2 years and we would have posted the images sooner but in defining procrastination to the extreme, we only edited the images today…

The majority of the design was created so that it is viewable only in the right light.

Otherwise, aside from the heel area, the shoe will appear to be simply BLACK.

more here. AstoriaVIII.com

[Astoria VIII]

In late March/early April we showed the sneaker to the Sydney based retail store Incu and discussed the possibility of doing a window display and ended up being offered to do much more...

Astoria VIII painted both Incu’s The Galeries Victoria & Paddington stores with the themes "Astoria in Wonderland" and "sinister / allure" respectively. We also customised a small number of Umbro by Kim Jones sneakers to tie in with each store's theme.

An original canvas poster was also painted by DLV for each store.

Below are just a few of the MANY images we took. You can see the full collection here:

http://www.astoriaviii.com/A-VIIIxINCU.shtml

If you're in Sydney, be sure to stop by Incu and check out our work.

INCU CITY

Shop RG 23 Galeries Victoria

500 George Street

Sydney NSW 2000 AUSTRALIA

Phone: +612 9266 0244

INCU PADDINGTON

256 Oxford Street

Paddington NSW 2021 AUSTRALIA

Phone: +612 9331 6070

ASTORIA VIII x INCU

[homme.homme]

Hey I saw the work in the galleries vic store... very cool. I have always liked alice in wonderland - i have the cheshire cat tattooed on the side of my rib cage.

[RAISED BY WOLVES]

I thought this had something to do with Astoria, Queens.

One suggestion/comment: The close-up shots of the shoes make the paint job look really low-quality. You need to photograph the details better.

[doctorgnar]

So you paint on sneakers? And sell them? That sounds about right.

[Astoria VIII]

I thought this had something to do with Astoria, Queens.

One suggestion/comment: The close-up shots of the shoes make the paint job look really low-quality. You need to photograph the details better.

Thanks for the suggestion...the shots were taken with the intention of providing as much detail as possible. And I think when you look that closely at any paintwork, whether it be on a shoe or canvas etc. it will never look perfect; at least when it's hand painted.

So you paint on sneakers? And sell them? That sounds about right.

I'm not sure where you're coming from with this comment. Have I done something wrong here and offended you in some way for making this post?

[CactusArmy]

Awesome work! Love it!