I Levi's Chicago in W Park open

[redheadmafia]

Hey all...

Just walked by the Levi's store on Milwaukee in Wicker Park here in Chicago enroute to work... and it's open. I struck up a conversation with some folks there and it sounds like they are excited about the store but still figuring a few things out. The layout seems fairly OK - urban-ish, with a lounge area, etc.

As of now, it's all Fall '07 stuff - no summer sale, etc. but otherwise its a little similar to the Mich Ave store in terms of styles and assortment. Apparently there is some LVC stuff in stock and they will be trying to acquire some genuine vintage items as they go....

So, aside from the FYI, I was hoping to get some feedback and thoughts from y'all. And, no, I'm in no way affiliated with the store or the brand. Just curious. I know there's been some speculation on here as to what the store might be like...

Cheers

PS - If you go, tell them Mike sent ya... peace

[cuddlysheep]

check you rep, tell mike i said wussup.

[redheadmafia]

hah, thanks. that's great. appreciate the negative feedback.

i only posted this b/c I saw some discussions (speculative) about this store on sufu earlier this year.

shrug

[B-15C]

Sorry about that-- it's out my window and hard to miss it, unless you're looking at it through a very green tree. (It's too nice to be inside today.)

To me, it's more interesting that it does exist than that it's open. I was curious as to who they expected to be shopping there, or what scale of shopping this end of Milwaukee Ave. will probably become over the next few years. A Levis store isn't an Untitled or an Akira, at least as far as price goes, and with staples like Filter closing the big changes start to look like an agressive attack on the area.

Questions of gentrification are so long a forgone conclusion in Wicker Park that the changes still coming are from the brand to the bland, and watching the switch makes a sort of first-hand fast forward account of this change over. A Levis store is probably important, but not for buying pants.

If I ever saw a something this pompous on Super Future I'd probably reply, "They sell pants."

Cheers.

[overdone]

I'm hoping for more cooler shops closer to Chicago & Ashland. Gentrification is happening all over the Ukranian Village and there's alot of shops closing right now.

[redheadmafia]

To me, it's more interesting that it does exist than that it's open. I was curious as to who they expected to be shopping there, or what scale of shopping this end of Milwaukee Ave. will probably become over the next few years. A Levis store isn't an Untitled or an Akira, at least as far as price goes, and with staples like Filter closing the big changes start to look like an agressive attack on the area.

Questions of gentrification are so long a forgone conclusion in Wicker Park that the changes still coming are from the brand to the bland, and watching the switch makes a sort of first-hand fast forward account of this change over. A Levis store is probably important, but not for buying pants.

Cheers.

Agreed, for the most part... it's more the demographic behind the shoppers and/or idea of the store opening than the store itself that I find the most interesting.

As an update, I heard from a friend that they're not opening today after all. They are "waiting on a few key pieces" whatever that means.

cheers

[stayhandsome]

it's all about the marc by marc on damen opening in august.

heated floors? haha

[coalessence]

+ rep for being red head, and in chi city

[suprafly]

I might check it out.