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Ontfront ss2010 (. . . what's Ontfront?)


manifestchaos

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Just saw these on frillr, I think some of the pieces are really cool, like the first photo below: a 5-button jacket that looks like a 2-button jacket, has a brilliantly slim shawl collar, double chest pocket, and contrast angled shoulder panels.

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Surely this isn't the designers? Looks like a teenage couple . . .

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http://www.frillr.com/?q=node/15284

http://mensrag.com/2009/07/31/label-rag-ontfront-ss-2010-collection-tonight-is-the-knight/

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Ontfront is an Amsterdam based label. Designers are Tomas Overtoom (1980) and Liza Koifman (1982) - they're a couple. Tomas started out a few years ago organizing a monthly event in a small hip-hop bar called De Duivel, later moving to bigger venues in A'dam. Guests are required to wear a mask, as a reference to the name Ontfront.

Tomas later teamed up with Liza and they decided to set up a small streetwear label under the same name. The duo quickly gained a large following amongst the dutch independent fashion scene, which encouraged them to further develop into a more upscale independent fashion label. Following the success previous collections, they are now working hard to distribute their stuff worldwide.

Check http://www.ontfront.com for a list of stockists and a webshop.

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I am pleasantly surprised by the posted costs on their website, as the pics look like they have an eye for detail

Has anyone handled their gear in person?

The pics of the oversized hoody are interesting, the pulls have the old school gold plated RCA jacks on the ends of them

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