How does it cost ?

[fashionconsigliere]

If you have a small line of clothing ( Tshirts ).

How much of a budget should someone start with to promote such a line ?

Should someone invovled in the line take the initiative of PR/Marketing ?

or should we hire a frim to do this work ?

And if we do hire a firm, how much should it cost ?

Or just hiring a person for such a job ?

Any feedback will be appreciated

Thank You

[bobbyhundreds]

My 2 cents

You only need to start off with a few hundred bucks. Don't get too crazy at first. (especially because you may realize - as many do - that thousands of dollars later, you don't really wanna do this / it's not fun / you get another job, etc.)

Just make 2 or 3 designs and a small run in each.

Then start flippin' em to the stores.

No need for a PR/Marketing firm. At least not for a while. Do it yourself. Word-of-mouth, free handouts, guerrilla marketing, internet, whatever. Get your hustle on.

Basically, start off slow, because you're gonna make a lotta mistakes and you wanna keep those mistakes minimal. you will learn more in that first year then any other time.

Hustle. that's it. If you're passionate, and eat/sleep/breathe your brand, there's no way people won't hear about it. That's all you can do, and then it's up to them to decide whether they like it or not. Hopefully they do and you explode. Good luck!

thehundreds is huge.

www.thehundreds.com

[My Pal the Crook]

also post a lot about the brand on Superfuture! Particulairly in every thread you find in the supershopper forum.

[thomas_highstreet]

Quote:

also post a lot about the brand on Superfuture! Particulairly in every thread you find in the supershopper forum.

--- Original message by My Pal the Crook on Oct 16, 2005 12:10 PM

ahahaha

[Pancho]

Like B-Hundreds said HUSTLE IT. If you are passionate enough and don't get discouraged

then the word gets out. Def hand out some promo product but only to people you respect

and want to represent. If you put together a line and not just a hobby showing then talk

w/retailers about what they suggest and who they would suggest repping your product

If you can get a corner in a show room or have a rep schlep around some of your product

with the lines they make a living from you are bound to get sales or feedback on why it does'nt sell. Be a PRO have a line sheet,Biz cards,Credit apps and a mission statement

so you don't lose focus on what you started and where your goin'. I see a lot of crap in the

industry every year and very very few make it. Those who stick to it year in and year out

even when they don't make a penny eventually hit on something that makes them some

coin. All it takes is one Hit and your legit. If this is for your friends and family then keep it

fun. Just know what it takes to be a pro and if you want it for real.