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keepin it .......... ?

the kid

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the kid

the kid

Posted
Posted

so everyone has their favourite brands, and we can stussy this selvedge that for as long as we can type

my question - what makes your favourite brand YOUR favourite brand, no top 10's here not even a top 3

what makes a brand a superbrand with/without selling out/commercialisation ?

for eg.

stussy : 25th anniversary and everyone has an opinion whether its sold out or still fresh but most people would agree that it's mainstream

bape : nigo running his shit and because it's been picked up by hip hop is now called a definate sell out

supreme : keeping their produce tight with small limited runs

these are just EXAMPLES but my question is where do you draw the line as a consumer/designer, do you go mainstream and sell for $X or keep it tight and sell it for $x

and what do you as the consumer/designer do ?

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themdouble

themdouble

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When you produce more than a boutique size run of something while saying that you've never intended for your line to be available to the masses you're a sellout...

When you claim your line has a sophistication not easily digested by the mainstream & that's how you prefer it but you end up selling at urban outfitters you're a sellout...

Etc. Etc. Pretty rhetorical question...

What makes a brand your favorite? Most people are probably going for what's popular with the avant garde & not really looking at a piece objectively. I think it takes a while to climb out of this mindset & some always struggle with it (the whole "man you aint up on this" type shit).

There's an asthetic that needs to be considered IMO.

Is it something you'll find a lot of people wearing (making it lowest common denominator gear)?

Is the quality top notch?

How dope are the design elements?

Are you down with the company that produces its politics (to some this really matters, American Apparel being sweatshop free gets a lot of people off & it should)?

Are their price points reasonable when considering all of this (if not you tend to fall into the fashion whore catagory)?

Everybody is down for something for all kinds of random reasons though huh...

I'm personally not into a lot of logo driven stuff (although I was as a kid because it can be a bit of a badge of honor to a degree, representing brands & shit). Exclusive stuff is the most fun but finding something that kooks usually wear & flippin' it is dope too. With me quality going hand in hand with design probably reigns supreme! Some of the stuff mentioned on this site fit that bill... most don't!

-Dub

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ABELnyc

ABELnyc

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SSUR: where to begin.

- came up designing early 90's, appeared at Union before any of you pubescent selvedge fucks were out of diapers.

- made his bones designing ill shit when this whole 'streetwear' movement was just beginning to grow...for those that know, back when 555Soul was on Ludlow. 555 asked him to design a shirt, and holmes came with the famed "Triple Five Deadly Venoms" for Camilla (from Triple 5 Soul)...she jacked him on the deal, but he maintained. on some "I will Ssurvive" ish.

- did the Pop Culture heat press/photo thing waaaaaay before anyone (with the slight exception of Kingpin [RIP]), e.g. Scarface, Cape Fear, Res. Dogs etc. etc.

- epitomizes the "Less is more" ethos that fat consumer Americans no longer seem to appreciate.

- he was the illy toy collector waaaay before Kubrick, 160000% blah blah bullshit.

- and speaking of Kubrick, he was a pioneer of the whole "Apes are cool" thing, back when Nigo was learning how to sew from that Hiro or whoever mentor of his.

- Also does ill paintings, and never creates just for the masses, he does what he feels. I once went to some show with pieces by him, Futura, etc. and holmes did like a 6' tall Holy Mary piece. People didn't know what to think.

- He was a graf kid writing "SsurReal" way before even I held my first Sharpie. (Hence the little "Real" stickers making fun of the logo on milk cartons)

- Design-wise, even when it's not up to his usual illness, it's always limited, always sells. Once he took scrubs (yes, medical scrubs) and put Ssur piping on it. I went into the store, picked them up, laughed, took some stickers and bounced (this is when he was still on Mulberry St.). Sure enough, 3 days later, they were all gone. Along with everything else.

- He is cut/sew-conscious. He is the king of 5-panel hats (took the throne from EMS who had it back around 92, backpacker era) and heavyweight sweats.

- All in all, Ssur is straight gangsta. Fashion homos, skaters, people in their late 30's who been down from jump, girls, boys, white/black/japanese/puertorocks whatever, can feel his shit. He can fly to any country and sell basically anything. And after all this, he isn't the least bit cocky.

...oh yeah, and once I was talking to him in the back of the store, and his girlfriend (at the time) walked in...this was hands down the dopest piece I'd ever seen who wasn't in a magazine. so you know he gets Noho model poon. Tasty.

*But most importantly, he is one of very few lines/designers who has not folded, kept things fresh but lowkey, and maintained a certain nyc mystique that others try to sweat/duplicate/imitate...and it never works.

-----------by the way propers to you for starting this thread. i'll babble on more later, but I have to go to work....to be continued with...JeffStaple!

peace, fanboys.

~multiflavored RodLavers~

http://abelnyc.com

ALPHA/BRAVO/ECHO/LIMA

Edited by ABELnyc on May 28, 2005 at 12:20 PM

Edited by ABELnyc on May 28, 2005 at 12:22 PM

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andewhall

andewhall

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Top scribble Abel, totally worth reading. I have a ssur tee my pal got from japan, I have been trying to find the website but come up empty. Does he have one? The tee is sweet, it's got a graphic of a neon sign called playpen, booty bar. All my freinds give me shit cause I wear it every day.

There are certain labels that have that soul factor, that are tight from start to finish. I see alot of labels and I think why are they putting out that crap graphic, like a filler, this thing took five minutes on photoshop. Ditch it. That puts me off a label.

Im digging House33 It's the zoltar the magnificent guys, I think.

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ABELnyc

ABELnyc

Posted
Posted

asking for ssur's site:

www.ssurempirestate.com (see? nyc to the death. shit is real.)

will bless y'all with some Staple101 when i sober up tomorrow morning. til then, keep on keepin' on...

oh by the way Invisible:Man also seems pretty ill thus far but we'll have to wait and see.

peaceypeace

~multiflavored RodLavers~

http://abelnyc.com

ALPHA/BRAVO/ECHO/LIMA

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ABELnyc

ABELnyc

Posted
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ANDEWHALL~

soon the site will have more to it, and if all goes well, our t-shirts (and much more in the fall) should be in a store near you in about 3 weeks.

I'd love to tell you more, as it's all pretty exciting shit. But don't want to hype anything up too much, nor blow any surprises.

One.

~multiflavored RodLavers~

http://abelnyc.com

ALPHA/BRAVO/ECHO/LIMA

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andewhall

andewhall

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Hey Abel. Cool man, will def add to my favorites. I am a designer also, I CMT everything myself, patterns graphics etc. I hope to have my site up soon too. My buddy in Sydney is on the job, but it's taking a while. I e-mailed some denim companies recently to try and get my hands on some Jpanese selvage. The minimum order was 4-5 thousand yards. A bit out of my price range at present....but def in the future, dry selvage is just so damn nice. Seeya

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Guest

Guest

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Posted

we all gotta retire someday, and there'll be a time when kids think your nothing more than an old fuck hanging on to some dope designs you did in 2004, your style no longer applies to the time your in, only because with the speed of information transaction that goes on it's been and done before you woke up this morning

would you sellout ?

the kid, thinking of the kids since 2005

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the kid

the kid

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we all gotta retire someday, and there'll be a time when kids think your nothing more than an old fuck hanging on to some dope designs you did in (enter your year here), your style no longer applies to the time your in, only because with the speed of information transaction that goes on it's been and done before you woke up this morning

would you sellout ?

the kid, thinking of the kids since 2005

Edited by the kid on May 29, 2005 at 05:17 PM

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