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[london] h&m store opening in knightsbridge


chad

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"H&M promises to launch itself into the higher fashion conscious tomorrow night with a party to launch its new Knightbridge store that will feature all the pop stars, supermodels and Champagne that you'd expect from one of the world's most popular labels. While stylist-to-the-stars Bay Garnett has styled the windows of the shop at 17-21 Brompton Road, Lisa Moorish and up-and-coming popster Tyler James will be performing, the Queens of Noize will be djing and the guest list is already brimming with glamour: Saffron Aldridge, Jasmine Guinness, Liberty Ross, Lisa Butcher, Daisy and Poppy de Villeneuve, Iris Palmer and Natasha Law. The high street has surely never been more glamorous. " (vogue.co.uk)

Opening party was on 23rd March with loads of people filling the three floor space. Lots of champagne, good music by the sassy Queens of Noize, and the most delicious raspberry sorbet covered in white chocolate ball desserty thing i have ever tasted. 25% off everything prompting everyone to be laden with shopping bags, struggling to drink their champagne and have a little dance. A lovely present at the end was a large easter egg wrapped in foil, then specially printed paper with the same design as the creative pop-up card invitation, then wrapped in cellophane and tied with a big bow ribbon. A nice surprise was that the egg contained a lovely necklace inside that was a nice surprise at the end of a alcohol-fuelled-shopping-spree party.

A few photos can be seen here >> http://www.flickr.com/photos/chadjackson/sets/181883/

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