What is the mark up that a shop will put on brands like Stussy...

[hifive000]

I've always wondered about this with brands like Nike and Levis to smaller brands like Stussy and Supreme. If I buy t-shirt for like $50 then what did the shop pay at wholesale? I once heard that if I buy some Nike sneakers for $100 then the shop paid around $70 for them. That seems like a lot to me. It makes me think is it better business financially speaking for the designers or the shops that sell their products?!

[red]

you wouldnt be happy to hear the mark up.

i have a friend who owns a skateshop, and most nike shoes are like 30 or something.

[ally fu]

Take the trade price, double it and then add VAT (17.5%), my Ex had her own 'clubwear' shop (skimpy dresses and such) and this was how she marked up her stock.

Cost to her: £50

Double it: £100

Add 17.5%: £17.50

Tag price: £117.50

[watchman]

keep in mind that VAT isn't applicable in the states though.

[homi29]

VAT = customs?

but doubling it sounds about right , thats basically the deal

[woodenteeth]

It depends on were your shopping Most skate shops "keystone" there cost which means double the price if your shopping in a place like urban outfitters or bigger stores many time they will double the price and ad 10% to cover shipping. With products like nike with such a high demand the shops buy them for 30-40 and sell them for over 100 dollars.

[adsurgo]

i dont know what the deal with this type of mark up is but i talked to the dude at matthew izzo about why the rrds were so cheap at the time and he was telling me how you have like a 17% (or some odd number) of a possible mark up you could make from whatever the manufacturer suggests as a price. they didnt go as high up as they couldve, the reason they were cheaper than everyone else.

[sneakerstar2]

Between 2.5 and 3 times is the norm in Europe. Butas you allready said it differs from company to company.

[sneakerstar2]

And if you pay 70 dollars for 100 dollar sneaks you are getting ripped off. At least in europe if you buy a pair of nike that retails for 100 dollars you pay about 25 dollars for them. Thats why when your local foot looker has its 70 % sale. They are still maiking money.

[PG2G]

kinda makes me want a part time job.