Ondo Jeans

[bkkdan]

Wondering if anyone ever came across this label. Owned by Bjorn, a guy from Sweden with passion for real denim and apparently has been producing jeans for friends since he was 16. The collection contains a lot of all sorts of raw denim e.g. japanese raw, classic raw, organic raw, selvage denim, etc.

[Charlie Delta]

More info?

Pics?

Link?

[fistoffury]

Hi

www.ondo.se

Haven't really seen them in reality, but out of what you can see on their webpage it ain't that bright. I mean I hardly belive they go into all different types of denim. Especially that in the men's collection section they have only 2 styles and they did kind of a poor job pairing the model with the baggy style. Doesn't look good at all. In the women's section there are 2 styles - 3 types of denim, the skinny one looks like it is in stretch and non-stretch denim. It doesn't really say they are selvage at all.

The label was really established by a guy name Bjorn, but it is hard to tell if he owns it. Looks like a small label just taking off. Or not. They have a few stores in Scandinavia

Nothing really to write home about.

[bkkdan]

Their web could use an update but i'll give him a break since he's a one man show running this label. He does everything from designing, choosing fabrics and selling.

I'm holding the lookbook for SS09 as well as the linesheet and it contains a lot of interesting items...retail starting 105 euros for the 'raw classic'. 60% of the line are priced at 115-135 euros. Highest priced @ 240 and is an organic bamboo. The japanese raw selvage is 200euros. They do cover all sorts of raw you can think of.

I would say the line is 70% based on unwashed denim. The slim doesn't look too slim on the web or lookbook as i reckon the model is not putting on the smallest size he could fit. http://www.byconcept.se/ sells couple of style and here is some photo i could find that may better represent the style :

You could probably still size down a little more i guess..The womens skinny fit is actually a unisex.