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what's that word?


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just to clarify...

"amekaji" is short for "amerikan kajiaru" or "american casual". it doesn't mean fetishization or anything like that. it's just a style of clothes. i am not aware of a term that means "american fetishizer" and probably none exist since most japanese dig american stuff.

to clarify my clarification, i didn't mean to come across as mean.

i meant that most japanese really love american culture so there probably isn't a word describing that phenomenon since it's so widespread.

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the article is pretty good.

it's from 1989 which was the first wave of modern amekaji. this period brought the original evisu line, edwin jeans, etc... when i was a kid, i didn't understand why my japanese-born cousins were so into that stuff. now i wish i kept the edwin jeans they gave me.

amekaji died down for a while but now is back with a vengeance. ironically, i believe it's american and european interest which has helped amekaji come back in style in japan. when i went to H&M a while back, amekaji aesthetic was very prominent--vintage-style sweatshirts, plaid shirts, etc. i've heard that japanese fashion goes in cycles where they adopt a style, abandon it, and then wait for france and u.s. to make it popular again.

in fact, the harajuku style that is popular in the united states now is really a japanese aesthetic that has been described to me as late 80's and early 90's harajuku fashion. one of my japanese friends said that it felt like going through a time warp when he was in harlem recently....

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the article is pretty good.

it's from 1989 which was the first wave of modern amekaji. this period brought the original evisu line, edwin jeans, etc... when i was a kid, i didn't understand why my japanese-born cousins were so into that stuff. now i wish i kept the edwin jeans they gave me.

amekaji died down for a while but now is back with a vengeance. ironically, i believe it's american and european interest which has helped amekaji come back in style in japan. when i went to H&M a while back, amekaji aesthetic was very prominent--vintage-style sweatshirts, plaid shirts, etc. i've heard that japanese fashion goes in cycles where they adopt a style, abandon it, and then wait for france and u.s. to make it popular again.

in fact, the harajuku style that is popular in the united states now is really a japanese aesthetic that has been described to me as late 80's and early 90's harajuku fashion. one of my japanese friends said that it felt like going through a time warp when he was in harlem recently....

thats actually really interesting, cool post

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the article is pretty good.

it's from 1989 which was the first wave of modern amekaji. this period brought the original evisu line, edwin jeans, etc... when i was a kid, i didn't understand why my japanese-born cousins were so into that stuff. now i wish i kept the edwin jeans they gave me.

amekaji died down for a while but now is back with a vengeance. ironically, i believe it's american and european interest which has helped amekaji come back in style in japan. when i went to H&M a while back, amekaji aesthetic was very prominent--vintage-style sweatshirts, plaid shirts, etc. i've heard that japanese fashion goes in cycles where they adopt a style, abandon it, and then wait for france and u.s. to make it popular again.

in fact, the harajuku style that is popular in the united states now is really a japanese aesthetic that has been described to me as late 80's and early 90's harajuku fashion. one of my japanese friends said that it felt like going through a time warp when he was in harlem recently....

wait, harajuku style is catching on in the states? where? harlem?

repped

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