BlueBlood new concept of worn jeans.

[purplerocket]

Not sure if this has been posted but read this from a blog and thought of you guys.

http://stylebubble.typepad.com/style_bubble/2006/09/denim_fandangle.html

I just wondered how many workers they have to get to wear their jeans, since they sell thousands worldwide. Crazy gimmick from BB.

[poly800rock]

earnest sewn did it last year, they were supposed to give em out to resturant workers, don't know what came of it though

[Servo2000]

I'm intrigued. I'd need a little more information than what that blogs got to offer.

[rome1]

Sounds interesting. I'm wondering how much they cost. Plus has anyone ever tried that spray on TLC shit before? Or is it just fabreeze in disguise?

[6MT]

i wonder how much would the price tag be? i jusy check with fred segal 3 weeks ago, their jeans was sold out within 2 weeks. i guess blu blood is gainning popularity quick.

[cultpop 0217]

earnest sewn did it last year, they were supposed to give em out to resturant workers, don't know what came of it though

yeah i heard about this. but i think what earnest sewn did was develop a wash based on the waiters jeans not sell the actual jeans (which would be cooler imo).

its kinda of like those thai fake levis. give them to the locals for a few months to get authentic fades then try to pass them off as vintage.

its an interesting idea that has yet to be executed properly.

i would like to know if that denim spray works better than fabreeze though.

[HEWSINATOR]

There is still something about wearing pant heavily worn by somebody else. Especially, when paying a premium.

(6MT, please respond to my PMs)

[sphoxx]

so so overboard

[Guest The Diplomatic Aristocrat]

hahaah @ the comments on the article

[HEWSINATOR]

Ha, I just read them: "cool piece of info..thanks! However..i am feeling dark stiff denim recently... the worn in look is slightly overdone, no?"

[lilldavid]

this one is the worst I think: "That is so bizarre! Okay, so my question is, how do they get all the right sizes? I mean, do they have field workers of all shapes and sizes? At any rate, it's all very intriguing."

[holotekor]

personally, i would rather wear them in myself. cool concept in a sense that each pair is original-- but thats something i would rather do for myself.

[poly800rock]

this one is the worst I think: "That is so bizarre! Okay, so my question is, how do they get all the right sizes? I mean, do they have field workers of all shapes and sizes? At any rate, it's all very intriguing."

thats the hit or miss with prewashed jeans anyhow.

[sybaritical]

Isn't this what the Thai fakemakers have going on? And don't we discuss similar ideas about wear here everyday?

There's nothing experimental about it ... All that's happened is that once again, Blue Blood have jumped on an existing scheme, run a focus group over a few drinks and then tried to claim it as their own. Their audacity is astounding but while they might be connesseurs, it's ridiculous and insulting for them to claim they are a serious brand for connesseurs ... they're just one opportunist gimmick after another.

Addendum:

Just saw another article about these over at http://www.joshspear.com/ and he reckons they're going to sell for $5-600 a pair.