superdenim
very sophisticated denim addicts. denim experts. denim culture. denim tech. picturesque countryside settings. beach holiday snaps... wearing denim.
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By Maynard Friedman · Posted
I’m a bit older than 00, so I wasn’t even aware of Nike until my early teenage years. The holy grails of my formative years were always adidas and Puma - and for me, if I’m looking at a classic pair of trainers for knocking about in, it will always be those, particularly the ‘terrace’ style, although I don’t really like that term. -
^ Yea I’m not gonna claim any moral high ground here. I have a pair of their skate shoes from 10 years ago or so I still kick around (I got them on clearance). But, as a company they are pretty damn odious, much like Levi’s. I don’t think, even if Levi’s made an actual perfect stitch for stitch reproduction of their vintage jeans I would be interested at this point. Maybe if they kick started White Oak to get up and running again and gave those people back their jobs I’d think about it? But probably not. But I really don’t like Nike personally because of what they did to skateboarding. Nike getting in was a big part of it changing a lot in ways that for me - drove the culture in an uninteresting direction. I appreciate some like the advancements and competitive and institutional nature their entry had a role in ushering in. I didn’t. Smaller skate shoes companies had a much better shot and even stayed somewhat solvent much more often before they entered. Basically, they had a major role in killing off or badly damaging a lot of the brands that would trigger that same nostalgia for me. Funny enough, in my teenage years, my other sport for a good while was distance running - I ran XC - but I always liked running in Asics better and set all my old (mediocre) PR’s in those. Japanese brand. Go figure. -
By Double 0 Soul · Posted
I appreciate that modrn day sportswear giant Nike is a hiddeous thing.. but it wasn't always this way, back in the brands infancy they were just a couple of innovative distance runners. In regards to this^ Waffle era.. this was a guy eating breakfast.. looking at his families much loved waffle iron.. a cherished wedding gift no less which he poured liquid rubber into to create the sole of a running shoe.. It sounds like something i would do .. and i love this about the brand nearly as much as i love Jacob Davis using rivets to hold a pair of denim pants together.. plus the pull of nostalgia is massive, when i was a young penniless vintage shopper, nylon Nike runners and vintage Levi's where my way of life.. it was cheap and not many other folks wanted them.. hindsight ect..
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