superdenim
very sophisticated denim addicts. denim experts. denim culture. denim tech. picturesque countryside settings. beach holiday snaps... wearing denim.
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Posts
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I think one of the biggest challenges facing niche communities like ours is the dwindling attention span of the overall populace. Especially when something like a pair of jeans can take months on end of commitment to get any sort of real "accomplishment" from. Instant gratification and dopamine hits from short form media are things that are already having a big impact on society and I'm personally concerned it'll only get worse. I just saw another headline recently that said reading for enjoyment is down 40% compared to ~20 years ago. I'm not sure if this is necessarily directly applicable to your point, but it's been on my mind lately. I recently saw a clip from NPR from a few years back talking about screen time for children and the difference between good and bad screen time. Essentially breaking down why we've never seen this sort of societal disconnect that some of the younger generations are exhibiting. And the psychologist talking said a big part of it has to do with the instant dopamine hits that kids get out of short form content, they're trained at a young age to continuously consume and seek those short term fixes. He went on to say that "good" screen time is watching something together (either with family or friends) that has a clearly defined time limit and story or meaning where you learn details about the characters and plot (even if they're menial). I've been trying to find the clip to share but no luck so far. -
Following on from the above, has anyone else got one of the latest extra heavy flannels? One of mine has been mislabelled I think, the red one has the measurements of a size 5 (XXL) whereas the other two are correct and close to the size 4 in my other UES flannels. Waiting for the retailer to get back to me but curious if it’s a one off or if anyone else has the same. Hopefully I can get to the bottom of it and exchange it before they sell out. -
I just never sweat the cuffs too much, so I probably will never get them hemmed. Not motivated enough to do the whole mail order and pay thing, which is what I'd need to do here. I did have Bears hem them but not much, somehow made a mistake with my request, because the length did shrink up as expected. Denim I guess feels something like FullCount's 15.5 denim but just not quite as dense. The arcs, I don't really find them loud, the red feels relatively subdued and I feel they'll wear down pretty easily, but YMMV. Barely more noticeable than traditional arcs in real wearing, at least to me. -
By Cold Summer · Posted
I've been thinking some about the subject of Instagram's place in driving the denim hobby, for lack of a better term. Back in The Day of the mid-2000s-mid-2010s, SuFu and similar forums were the center of denim nerd community outside Japan, plus Reddit and some blogs like Indigo Shrimp, Raw Denim/Heddels, and Denimhunters. But by the mid-2010s things had shifted dramatically toward Instagram. There was a big rise in the "relaxed tapered" fits, lots of guys wearing those jeans with really long flannels and Red Wing Iron Rangers or moc toe boots, Snake Oil Provisions being a big tastemaker, those stupid "cuff check" posts, and all that. But this was reflected much more on IG than SuFu. I initially started doing Instagram in about 2015 or so and posted on it through about 2017, deleted my account for a bit, and started another one that's been around since about August 2018. When I go back to old posts from early on, I'd get easily 100+ likes, and tons of comments on everything I posted. But in the last two years or so, when I've had periods where I'm much more active with regularly posting fit pics and stuff, the level of engagement is far lower. I have a pretty good follower count of over 800, but little interaction on my posts. I don't follow a ton of people and like/interact with a pretty small number of posts on there, so it's possible the algorithm is just punishing me for being insufficiently enslaved to their platform. Now I don't really care much about IG as a popularity contest, it doesn't really matter to me whether I get a million likes or ten, to me it's just another platform for sharing something about a hobby of mine and I don't derive much satisfaction in particular from it. But I am starting to wonder: does this suggest that Instagram, as a center of raw denim/Amekaji/vintage Americana style/etc., is in decline or dying? Has it moved somewhere else? It sure doesn't seem like raw denim is dying, there's plenty of interest and arguably more awareness than ever when you've got guys like primarily-automotive YouTube guy James Pumphrey making pretty good videos about the history of jeans and at least one decent store in most major American cities now. My gut feeling is that raw denim has been "de-nerdified," more people than ever are aware of it and have some level of interest in it, but a smaller percentage of those guys are hardcore fans of the sort who would post on a forum like SuFu. I could certainly be wrong about that, though. I also suspect there's some Big Tech fatigue involved in all this, as a lot of people are tired of social media and dropping out. Or maybe they've all just migrated to TikTok or something. I've never used TikTok and never will, so this is a total blind spot to me.
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