Earnest Sewn/Cloak Collabo

[pacioli]

Nope I don't work for either co, just did a blog post based on their press release, which I'll copy and paste for you.

***For Immediate Release***

Earnest Sewn to produce the denim for Cloak’s Fall 06 Line

New York based cult denim label, Earnest Sewn, will be producing the jeans for Cloak's Fall 06 line. Designer Alexandre Blokhov met with Earnest Sewn's designer Scott Morrison in the denim label's concept store to discuss producing two men's jean that Cloak presented in their Fall 06 runway collection. The jeans will be available in 3 high quality herringbone denims, and have Cloak's signature avant garde design aesthetic. The jeans for Fall will be sold under the Cloak label, with Earnest Sewn overseeing technical design, marking/grading, sewing and laundry.

This project is the first in a series of collaborations for the like minded companies. For Spring.07 Morrison and Blokhov will design a limited edition run of denim and ready to wear clothing for Earnest Sewn's concept store, An Earnest Cut & Sew, available in store only, and presumably under a new co-label to be determined at a later date.

Company Background

Earnest Sewn, by definition, is a denim brand which pays homage to its Americana past and mixes, for perhaps the first time, traditional denim work wear with the ancient Japanese style aesthetic, Wabi Sabi. Designed and launched by the former co-founder/designer of paper Denim & Cloth, Scott Morrison, the Earnest Sewn design principle is literally translated as ’a product sewn in earnest’.

Focusing on each individual jean and the numerous amounts of processing, hand application, and refinishing techniques used to create an Earnest Sewn jean, we take things even further by intentionally allowing imperfection and inconsistency to make its way into key design and sewing details. This is exhibited in irregularities such as stitch detailing, needlework, sewing construction, trims, thread variations, and our ever changing back pocket design and deco stitching.

[Roland]

Nice write up. I'm expecting big things. The partnership makes a lot of sense in some ways and then no sense in others.

With Rogues Gallery doing Cloak shirts and E. Sewn hosting the Rogues Gallery concept store, can a Cloak x Earnest Sewn x Rogue Gallery Collaboration be far away? I hope not.

BTW - its Alexandre Plokhov

Edited by Roland on Mar 31, 2006 at 12:01 AM

[kucejoe]

This is interesting...I'm not sure if this is a good thing for Cloak as I think their jeans are quite good (I have a pair from F/W05) and they have great details. However, I do not know about Earnest Sewn.

[pacioli]

Quote:

Nice write up. I'm expecting big things. The partnership makes a lot of sense in some ways and then no sense in others.

With Rogues Gallery doing Cloak shirts and E. Sewn hosting the Rogues Gallery concept store, can a Cloak x Earnest Sewn x Rogue Gallery Collaboration be far away? I hope not.

BTW - its Alexandre Plokhov

Edited by Roland on Mar 31, 2006 at 12:01 AM

--- Original message by Roland on Mar 30, 2006 11:56 PM

Do you mean to say you are Alexandre Plokhov or are you correcting the spelling of his last name? or both?

If the latter--yeah I know, I didn't write the press release. The spelling is correct on my blog.

If the former then how about hooking us SFers up with some gear? JK.

[Roland]

Sorry, I'm not Alexandre Plokhov. I was just pointing out the correct spelling.

I'm just your average super shopper.

[pacioli]

you are Childe Roland to the Dark Tower Came