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If you were to open a store, what would it be like?


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I'd open a multi-floor boutique with store-in-store...kinda like Dover street market. The labels I'd carry are Lanvin, Yohji Yamamoto, Y's, Carol Christian Poell, Rick Owens, Mastermind Japan, Martin Margiela, Dries Van Noten, and Thom Browne. Each department will differentiate itself from any other store that carries these brands with more selective buying and probably try to get limited items that can only be purchased at this store.

That covers the ready to wear casual stuff. I'll also have a department that concentrates on suiting, with an in-house bespoke suiting service, and also off the peg suits from Spencer Hart, the aforementioned Thom Browne, Yohji Yamamoto's Y line, and i will commission Anderson & Shepard to do a ready to wear suiting line for me.

Then at the top level i'll make a high end lounge that occupies the whole floor, stocked with humidor carrying vintage Cuban cigars (no less than 7 years old, but nothing from the shit era of the late 90's), rare vintage scotches, Champagne & wines (petrus, dom perignon, chateau d'yquem, all that good stuff) and other high end alcohol.

You can also have a spa service on this floor during the day, where you can relax on reclining seats and get foot reflexology massages, manicures and pedicures. maybe even facials (the G rated kind).

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