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Global Denim Project


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Renowned anthropologist Daniel Miller (UCL) is overseeing a project called the Global Denim Project, which takes an anthropo/ethno approach toward the study of Denim.

"The global denim project is based on what collectively we regard as a very simple question, but that we suspect has a very profound answer. Our research suggests that on any day the majority of the world’s population is wearing just one textile – Denim. We want to know why?"

If you're slightly interested in scholarly works involving the jean, that might be just for you!

Here's the link: http://www.ucl.ac.uk/global-denim-project/

a couple of projects:

- Kojima, the Jeans town in Japan. Philomena Keet investigates jeans production and consumption in the town of Kojima, ‘denim Mecca’, and its regional branding campaign, designed to boost both tourism and industry.

- Denim: Production and Consumption on the Globalised shop-floor. Based on research in Port Said, Egypt, Leila Zaki Chakravarti came to see how export-orientated denim production carries strong local connotations of reaching out and being part of a wider commercial order of globalised garment production and consumption.

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