LEVI's ... CAPITAL E ?

[won ton destruction]

i was doing my daily patrol and stumbled on this ...

http://www.msnbc.msn.com/id/9800777/

[Serge d Nimes]

Um, Capital E started in 1996 and was replaced by Levis vintage in 1997 and has bee running ever since. And Levi's RED at $50- 80? Reinventing the wheel again?

Carpe Denim! (not the jean brand silly!)

Edited by Serge d Nimes on Oct 26, 2005 at 08:45 PM

[nwhysee]

Funny, i see those prices and don't even flinch. Maybe a bad sign of my personal shopping habits.

[Blanc0]

LVC stays LVC.

Premium is Cap E

Red is now lower priced, but still "directional".

[Shorty Long]

Does this mean the end of LVC?

LVC is what replaced the first "capital E" so is it coming full circle?

It seems like they've pretty much started to abandon it.

[Roland]

This was covered today in the Ny Times. Scroll down to Still One Leg at A Time.

http://www.nytimes.com/2005/10/27/fashion/thursdaystyles/27ROW.html?pagewanted=all

[Jim Cissell]

Something indeed seems amiss with the U.S. LVC line. Too bad, as this was the only way I felt I could obtain the 'real' 501s that I like to wear. I just don't like the current 'ant-fit' cut, and it's impossible getting the pre-anti-fit cut any more, so the '47 model was my last hope for a truly, well-fitting 501.

I've been working steadily trying to get both information and product on the LVC 'deadstock' 1947-501s, to no avail. They appear to offer it on their latest website, but no luck in actually obtaining it from their on-line source, or thru their special stores - including the SanFran flagship location. They don't even have any solid info available on their 1-800 line! The sizes offered on this jean appear fairly limited as well, which is strange to me. I thought the 1947 model was THE most beloved cut with the enlightened denim crowd - you'd think they'd focus more on that offering if that is the case.

Let me know if anyone else has had any better luck getting this particular iconic item...

Thanks,

Jim

Jim Cissell

[Serge d Nimes]

The 1947 501 is anti-fit.

Carpe Denim! (not the jean brand silly!)

[Jim Cissell]

I've heard that too, Serge, but my wearing experience tells me differently. I know the 'anti-fit' cut was supposedly closely inspired - if not based - on the 1947 pattern, but there is something I can't put my finger on about the newer version that doesn't fit as comfortably as the vintage one. It may be the lower rise - I'm just not certain. I have a pair of the older LVC 1947s (before they moved their in-house production from San Antonio) and I have a pair of the anti-fit, purchased right after it was released, so I was able to compare head-to-head, so to speak.

Do you have any detailed insight on analyzing/comparing the two patterns?

Thanks,

Jim

Jim Cissell

[partytaco]

if anyone is looking for the unwashed 1947 LVC 501's they had a handful of them at the Lexington NYC Levi's store this past weekend....they only had 4 pairs and they were 30x32 and they said once these are gone that's it.

[Serge d Nimes]

I have 3 pairs of 1947s and they are without a doube anti-fit. One of the pais is the "heyday" model and is fitted, but for some reason, there is no way in hell you can get a pair of deadstocks to shrink that much!

Carpe Denim! (not the jean brand silly!)

[Jim Cissell]

So in a nutshell, Serge, their isn't any real difference in fit between the '47s and the new anti-fit 501s? Are the patterns virtually copies, or is their at least subtle differences bewteen the two?

Thanks again,

Jim

Jim Cissell

[Serge d Nimes]

I don't know because I don't have any regular STF 501's. The new STFs look fuller in the leg though and look to have rather shitty indigo.

Carpe Denim! (not the jean brand silly!)

[Shorty Long]

here's a response i got from levi regarding the 'new' line...i don't think this person knows what they're talking about:

this is what i wrote:

I have a question about the future of your current line called LVC. I just read about the introduction of a new line in the spring called "Capital E" and wondered where LVC fit into this. Is Capital E going to replace LVC as we now know it?

their answer:

Thanks for taking the time to contact us at Levi Strauss & Co. We appreciate your interest, and providing us the opportunity to assist you.

The "Capital E" is referring to our Levis® Vintage line, we have this line that is separate of the Levis® red tab line and the others. Our vintage line includes replicas of our garments that were first introduced to the market for example this season we came out with the 1879 501's that sold for $501. They are only sold at high end boutiques and only few are made. When we first trademarked our garments it started out with a capital E example " lEvi" on the red tag on the side of the back pockets now it is just "levis". It isn't something that is going to take place of our Levis® red tab line. We have had our Levis® Vintage out for a couple seasons and we are trying just to advertise a little more, most of the time you will see ads on magazines about the vintage line.

Jay thanks again for contacting us. If you need any additional assistance, please write us back or call us at 1-800-USA-LEVI or visit our website, Levi.com. Our hours are Monday through Friday 6:00am - 4:30pm Pacific Time.

For up to date information on all of our products, as well as where you can purchase them, be sure to visit our websites at levi.com, dockers.com, and levistrausssignature.com.

Sincerely,

Cassandra

Levi Strauss & Co.

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