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Posted

well, raw denim being cheap makes perfect sense, since it's so easy for the company. Laundry services (fading, distressing) can be very expensive. I bet Levi's is ecstatic that they can get away with selling jeans that have never been sent to a laundry.

The average consumer thinks they're paying $265 for their Nudies because to get untreated denim is special. This is due to excellent marketing. In fact, what they're paying for is denim that is priced exorbitantly by the yard, and is dipped in indigo some 20+ times. Of course, even then, Nudie would still be making wonderful profits off their dry jeans at $180 or whatever the old retail was. Now they're just gouging (but they can, so who can blame em?).

Posted

you are right of course. i meant amazing in comparison to what is out there, price-wise, but that the prices are up so high is, as you point out, very very ironic.

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