Levis Europe gets Cellphones

[hawkeye]

I saw this today and thought it was pretty funny. If you can't get them to buy your jeans, sell 'em cellphones I guess...

http://www.modelabs.com/levis/#

NEW

LEVI'S® MOBILE PHONE

FROM THE ORIGINAL

FROM THREADS TO WIRE:

LEVI’S® INTRODUCES MOBILE PHONE

New Addition to The Levi’s® Accessory Collection is unveiled in Paris

Brussels/Paris June 19, 2007 – In tune with its young consumers, the Levi's® brand is

adding a fashionable, steel mobile phone to its range of lifestyle accessories.

The Levi's® phone embraces mobile technology and enables young people to

connect, enjoy music, exchange images and videos whilst on the go.

The functional essence of the Levi's® brand’s design philosophy is perfectly captured

by the phone’s compact design and sturdy riveted steel casing. A unique

detachable chain provides a clever design solution that allows users to fasten their

phone to their jeans or bags.

â€Technology is at the heart of today’s youth culture and mobile phones are the

ultimate accessory. Adding a mobile phone to our collection is a natural progression

for Levi's®, a brand that is driven to meet the desires of young peopleâ€, says You

Nguyen, Senior Vice President of Levi's® Product.

The Levi's® phone is offered in metallic silver, black and brown copper. Stylish

feminine “shiny silver†and “shiny sand†editions, featuring a ‘mirror’ screen have also

been created for the fashion forward.

“As pioneers of the connection between fashion and technology, we wanted to

create an accessory that combines design aesthetics with consumer needs. We are

confident that this phone lives up to the promise of the Levi's® brandâ€, adds You

Nguyen.

The Levi's® phone is under license by Paris-based ModeLabs Group. It will be

available in selected stores throughout Europe as of September 2007.

[homi29]

another nail in the denim coffin

[sunny]

hopefully this will go the way of their ipod jeans

[beardedpotato]

If it wasn't from Levis I'd think it was a cool phone, the belt chain thing is retarded but the phone doesn't look too shabby.. Because it's from Levis, I am worried about the quality of it.

[antoOFCOURSE]

it sucks.. and.. it sucks