Levi Strauss & Company Future...

[Jim Cissell]

Just for an interesting discussion, what does everyone think will eventually happen with Levi's? They've gotten some of their costs under control, but probably still a long way off from being rock solid again. Do you think they'll focus more on the low-end (Wal-Mart/Target) market, or stay the current course of straddling both fences?

Does the current 501 model look to remain what it is now indefinitly, or is there hope for a subtle upgrade in quality, at least?

How about the LVC division? A bright future, or too expensive to maintain given the returns...

Jim

Jim Cissell

[snapcult]

When I worked denim retail in SF guys from Levis would come in and chat from time to time and the vibe I got from them was LVC was on the way out and cheap Target jeans were the near future of Levi's. To bad, i like the LVC stuff a lot.