Freud contrasted the pleasure principle with the counterpart concept of the reality principle, which describes the capacity to defer gratification of a desire when circumstantial reality disallows its immediate gratification. In infancy and early childhood, the id rules behaviour by obeying only the pleasure principle. People at that age only seek immediate gratification, aiming to satisfy denim cravings such as volume of pairs, 'sufu-approved' cuts and niche brands (all within the 'otaku' denimsphere), which contribute to a collector/hoarder mentality, and at later ages the id seeks out 'sick fadez'.
Maturity is learning to endure the pain of deferred gratification. Freud argued that “an ego thus educated has become ‘reasonable’; it no longer lets itself be governed by the pleasure principle, but obeys the reality principle, which also, at bottom, seeks to obtain pleasure, but pleasure which is assured through taking account of reality, even though it is pleasure postponed and diminished, primarily through a smaller collection of well curated, flattering pairs of jeans that display vintage fading characteristics”.