I wanted to share a post made by Jonah of Blackbird Spyplane, who I had the pleasure to meet on our motorcycle trip through the Bay this summer and have been really enjoying reading since. His blog and paid newsletter cover topics throughout the fashion world, primarily focusing on smaller-'artisanal' brands, which places them somewhat adjacent to us here, at least ideologically. In a recent newsletter that I want to discuss a bit, he asks: Should clothes never go on sale?
Jonah outlines several reasons for his position -- that sales are often contrived marketing tactics by larger luxury brands who can overinflate their base price most of the year and then trim during 'sale' season, a game which smaller brands with smaller margins have trouble playing; that clothes coming in and out of "season" is an arbitrary distinction that pushes people to make unnecessary purchases for the sake of helping clear stores' inventory; and that lower market prices for clothing fuels the race-to-the-bottom epitomized by fast fashion, where workers and the environment are endlessly exploited in an effort to maximize the bosses' bottom line.
An additional point that I have spent some time reflecting on comes from Daniel Garrod, a designer for the brand James Coward, who Jonah interviewed for the article:
“Maybe there’s a brand you like that costs a lot,” he said, and when sale time hits “you decide to buy in and get yourself a piece, but it’s not your choice piece, and — as much as any object can create a sense of fulfillment — you don’t feel fulfilled by that object at all.”
This is a striking and relevant reminder to me because it's something I have felt somewhat often in my time as part of this community. As someone who has worked at or around minimum-wage for the past decade, I feel it's necessary to either budget for weeks to get a piece that I want, which often rules out jumping on the really excellent low-volume brands like Ooe, Roy, At Last, etc., or to find my clothes secondhand, which often leads to the exact situation Garrod describes above: you compromise on the exact piece you're after to get something more accessible, and aren't able to form a meaningful relationship with the piece you ended up with as a result.
I'm curious what your experiences are with this issue, whether or not you agree with the points made in the newsletter, how you factor things like price and availability into your purchases of specific brands, and would love to also hear which items you have that feel meaningful to you in a way that justifies the cost and effort to procure them.