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I agree OSBs response really seems like a missed opportunity. I’ll note two things - probably they actually should hire a PR team - and not using a photographer saves them basically neglible dollars a year, the way that industry has gone. Using a bunch of customer photos for free promotional value shouldn’t be a point of pride for brand. -
By youngofthesoonest · Posted
def the issue here is lack of transparency. A brand can make their products wherever they deem best for their business with materials from all over the world and charge whatever prices they need to make it work but it's a shitty practice to use marketing jargon to essentially lie to the average consumer who take phrases like Made in USA at face value and still believe that it automatically means it's a better product that warrants a higher price. I do agree that the whole made in ____ phrase is more and more problematic and as companies continue to push the limits of what those phrases mean and force governments to precisely define it legally, the more meaningless that phrase means and then you have brands like Shinola who change the phrase to "built in USA" because they couldn't legally use Made in USA...🙄 The OSB response was kind of crazy. It really did use so many words to say nothing and not even try to address the issue that I thought I missed significant parts of the response somehow. -
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Modern denim and menswear born in southern CA -
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