Interesting stage of growth for Acronym at the moment.
I always thought one of the coolest parts of the brand (outside of the clothing) were that they didn't do marketing in the traditional sense. No newsletter, no IG, etc. Now we find ourselves with the majority of the products that have released in the last few seasons having a full size run and they've just created an IG & newsletter this week.
I'm interested to see if they can create a unique perspective on both of these channels, but it definitely feels like a changing of the guard.